Search Media Analyst

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 22.320.000 - 50.220.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a proactive Junior Paid Search Analyst to set up and monitor search campaigns across platforms, following agency guidelines and client objectives. You will participate in weekly status calls and collaborate with the global account team to ensure seamless execution.

This role suits a motivated learner with 1 year of experience in search advertising, basic Excel, and strong communication.

Formación

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field.
• English Level B2 or higher.
• Minimum 1 year of experience running search media campaigns (Google Ads).
• Experience leading digital campaigns (billing support, setup, keywords management, monitoring, optimization, reporting).
• Intermediate Excel knowledge.
• Intermediate social media campaign management and reporting.
• Strong communication and detail orientation.

Responsabilidades

• Set up search campaigns across required platforms following guidelines.
• Participate in weekly status calls.
• Monitor campaign health and optimize to meet objectives.
• Ensure quality of deliverables and campaign setup.
• Proactively identify issues and growth opportunities.
• Maintain daily client communications and report issues promptly.
• Contribute to beta tests, new platforms, and optimization strategies.
• Support training and certification activities.

Conocimientos

English B2

Search ads management

Excel basics

Analytical skills

Communication skills

Attention to detail

Educación

Bachelor's degree in Marketing/Advertising

Herramientas

Google Ads

Excel

SA360

Apple Search

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

We're looking for someone who is curious, eager to grow, and passionate about Search Digital Media. You don't need a lot of experience—but is important the drive to learn, communicate effectively, and pay attention to detail. The ideal candidate is proactive, motivated to develop in a digital environment, and excited to grow alongside over 5,000 employees at Publicis Global Delivery worldwide. If you're interested in digital transformation, teamwork, and paid search media, we want to hear from you!

Responsibilities

• Setup search campaigns, within each required platform, following agency and advertiser guidelines.
• Co-Participate in weekly status calls
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the paid search media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client's campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors
• Assist to Search and Digital media training sessions and complete the required certification and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

Must have:

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• English Level B2 or above.
• Minimum 1 year of experience running search media advertising campaigns in search paid media platforms (Google Ads).
• Experience leading digital campaigns for the assigned advertisers (billing support, setup, keywords management, monitoring, optimization, and reporting)
• Intermediate Excel Knowledge.
• Intermediate social media campaign management/optimization knowledge and reporting experience.
• Positive attitude and willingness to learn
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.

Nice to have:

• Basic familiarity with at least one social media platform, such as:
  • Microsoft Bing
  • SA360
  • Apple Search
• Strong knowledge in one/two of the following fields:
  • Media planning
  • Media Buying
  • SEM Strategy
  • Bidding Management Tools