Programmatic Media Specialist

Publicis Global Delivery; Bogotá; Hybrid; COP 30,000,000 - 60,000,000; Full time

Job summary

Publicis Global Delivery is seeking a paid media professional to develop expertise in Programmatic Advertising. The role targets individuals with a foundation in digital media who want to grow in a data-driven environment and work across leading programmatic platforms.

You will join a growing team as a Media TAAG Analyst and contribute to search and digital campaigns across multiple platforms, shaping strategies to drive awareness, traffic and conversions.

Qualifications

• At least 1 year of proven experience managing paid media campaigns.
• Experience with Meta Ads, Google Ads, TikTok Ads, or LinkedIn Ads.
• Ability to manage campaigns across awareness, traffic, lead gen, and conversions.
• Experience budgeting, audience segmentation, bidding, and reporting.

Responsibilities

• Manage paid media campaigns across multiple platforms.
• Optimize budgets, targeting, keywords, and creatives.
• Generate and analyze performance reports from platforms.

Skills

Paid media

Programmatic

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

Job description

Publicis Global Delivery is seeking a paid media professional to develop expertise in Programmatic Advertising. The role targets individuals with a foundation in digital media who want to grow in a data-driven environment and work across leading programmatic platforms.

You will join a growing team as a Media TAAG Analyst and contribute to search and digital campaigns across multiple platforms, shaping strategies to drive awareness, traffic and conversions.