Search Media Analyst

Publicis Global Delivery; Bogotá ciudad; Hybrid; COP 16,552,000 - 27,587,000; Full time

Job summary

Publicis Global Delivery in Casablanca, Morocco is seeking a curious and proactive candidate for Search Digital Media. You will grow with a global team, participate in weekly updates, and help manage paid search campaigns across platforms.

The role emphasizes learning, effective communication, attention to detail, and delivering insights to improve campaign performance. No extensive experience required; willingness to learn and grow is essential.

Qualifications

• Willingness to learn and grow in a digital environment.
• Attention to detail.
• Effective communication and collaboration.

Responsibilities

• Setup search campaigns, within each required platform, following agency and advertiser guidelines.
• Co-Participate in weekly status calls
• Monitoring the health of campaigns and ongoing optimization to meet objectives, including daily budget management and bid adjustments.
• Ensuring the quality of deliverables and campaign setups within paid search media platforms.
• Proactively suggest improvements and troubleshoot issues.
• Maintain daily communication with the client’s campaign managers.
• Report issues promptly and clearly to the team.
• Deliver recommendations and analyses of beta tests, new platforms, and optimization strategies.
• Assist in Search and Digital media training sessions and complete required certifications.
• Coordinate with the global account team to ensure flawless execution of deliverables.
• Identify growth opportunities and communicate them to the client.
• Help develop best practices documentation to improve operational efficiencies.
• Keep abreast of industry trends through advertising and media journals and recognized sources.
• Generate insights that add value to campaign performance.

Job description

We’re looking for someone who is curious, eager to grow, and passionate about Search Digital Media. You don’t need a lot of experience—but is important the drive to learn, communicate effectively, and pay attention to detail. The ideal candidate is proactive, motivated to develop in a digital environment, and excited to grow alongside over 5,000 employees at Publicis Global Delivery worldwide. If you’re interested in digital transformation, teamwork, and paid search media, we want to hear from you!

Responsibilities

• Setup search campaigns, within each required platform, following agency and advertiser guidelines.
• Co-Participate in weekly status calls
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client s objectives.
• Ensuring the quality of deliverables and campaign set up within the paid search media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors
• Assist to Search and Digital media training sessions and complete the required certification and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Casablanca, Morocco