Media Performance

Publicis Global Delivery; Bogotá; Hybrid; COP 40,000,000 - 70,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking a Search Analyst who has led digital campaigns across multiple search platforms, including Google Ads, Bing, SA360, Apple and Amazon. The role emphasizes independence, quality, and growth within a global team of over 5,000 professionals.

You will set up campaigns, monitor performance, optimize bids and budgets, report results, and communicate with client campaign managers.

Qualifications

• Experience leading digital search campaigns across multiple platforms.
• Ability to manage budgets, bid strategies and performance reporting.
• Strong communication with clients and internal teams.

Responsibilities

• Setup search campaigns on required platforms following guidelines.
• Run weekly status calls with stakeholders to provide performance and pacing strategies.
• Monitor campaign health and optimize to meet objectives, including daily budget management and bid adjustments.
• Ensure quality of campaign setup across search media platforms and report issues promptly.
• Maintain daily communication with the client’s campaign managers and global account team.
• Identify growth opportunities and communicate them to clients with strategy and testing plans.
• Develop documentation of best practices to improve team efficiency.

Skills

Campaign setup

Monitoring

Optimization

Reporting

Keywords management

Tools

Google Ads

Bing Ads

SA360

Apple Search Ads

Amazon Advertising

Job description

Publicis Global Delivery is looking for a Search Analyst who led digital campaigns for the assigned advertisers (billing support, setup, keywords management, monitoring, optimization, and reporting) for multiple Search platforms such as Google ads, Bing ads, SA360, Apple and Amazon search among others. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

Setup search campaigns, within each required platform, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client s objectives. Ensuring the quality of deliverables and campaign set up within the search media platforms. Proactively makes suggestions and troubleshoots issues. Maintain daily communication with the client’s campaign managers. Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Search and Digital media training sessions and complete the required certification and updates Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to client, formulating campaign strategy, researching keywords, creating structures & potential marketing channels, analyzing competitors, and testing. Help develop documentation of best practices for improving operational efficiencies within the team and the group. Keep abreast of industry trends through advertising and media journals and recognized marketing source. Generate powerful insights that add value to campaign performance and focus on better results.

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