PGD Date! Media Planning Analyst

Publicis Groupe ANZ; Bogotá; Presencial; COP 50.220.000 - 89.280.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a Media Planner to develop media strategies and plans that meet client objectives. You will collaborate with strategy and investment teams to analyze data, research consumer behavior, and identify trends for informed media placement.

Responsibilities include budget management, flighting updates, and preparing client-ready slides, with monthly reporting and performance tracking across channels.

Formación

• Requires advanced English (B2+).
• At least 1 year of professional media planning experience.
• Experience in media marketing.
• Bachelor’s degree in media/advertising or related field (finance/economics/business related acceptable).
• Strong understanding of planning campaigns across channels and buying models.

Responsabilidades

• Plan and manage media budgets and flighting.
• Provide updates for recurring budgeting needs.
• Assist in monthly savings documentation.
• QA and update budget flowcharts and documents for accuracy.
• Track budget and flowchart changes with detail.
• Support strategy with reach and frequency deliveries using tools.
• Provide audience and consumer insight data from syndicated tools (MRI, GWI).
• Prepare monthly global tracking updates for internal reviews.

Conocimientos

Advanced English

Media planning

Media marketing

Educación

Bachelor's Degree in Media/Advertising or related

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support on building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to National
• Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance

Qualifications

MANDATORY QUALIFICATIONS:

• Avanced English Level (B2+ minimum)
• At least 1 year of professional media planning experience.
• Media Marketing experience.
• Bachelor’s Degree; Media/advertising or related, Finance Economic or Business related
• Good understanding of planning campaigns across the various mechanisms, channels and buying models

GOOD TO HAVE SKILLS /KNOWLEDGE:

• Planning and organizing
• Continuous learning
• Strong written and verbal communication skills
• Articulation and negotiation skills
• Good team player
• Self-starter who requires minimal oversight
• Ability to prioritize and manage multiple tasks
• Process orientation and the ability to define and set up processes