Marketing Operations Specialist

MicroSourcing; Bogotá ciudad; Presencial; COP 76.167.000 - 91.233.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive rewards

Collaborative culture

Work-life harmony

Career growth

Inclusive team

Descripción de la vacante

MicroSourcing Colombia is hiring a Marketing Operations Specialist for 100% on-site work in Bogotá. The role emphasizes CRM administration, marketing automation, lead management, campaign setup, workflow management, and data quality.

Ideal candidates come from Marketing Operations, Marketing Automation, CRM Administration, RevOps, or Sales Operations backgrounds with 3+ years of experience in B2B settings. The position offers an indefinite-term contract, 40-hour workweek, and a competitive

Formación

• 3+ years of hands-on experience in Marketing Operations, Marketing Automation, CRM Administration, Marketing Systems or RevOps.
• Experience supporting B2B marketing organizations preferred.
• Strong knowledge of campaigns, leads, funnels, and attribution.

Responsabilidades

• Operate marketing campaigns within CRM and marketing automation platforms; manage workflows and assets.
• Manage lead routing rules and campaign tracking parameters; QA campaign setups.
• Collaborate with Sales Operations to ensure timely lead delivery and data integrity.
• Document operational processes and system configurations; support ongoing optimization.

Conocimientos

Marketing Operations

CRM Administration

Revenue Operations

Sales Operations

Herramientas

Salesforce

HubSpot

Marketo

Pardot

Descripción del empleo

• Work Setup: 100% On-site.

Why join MicroSourcing Colombia?

Discover your 100% YOU with MicroSourcing! We are Hiring: Marketing Operations Specialist. We are looking for talent like you to join our team at MicroSourcing! If you have experience in marketing operations and are looking for stability, this opportunity is for you!

What We Offer

• Salary: Up to $7,500,000 COP + Legal benefits.
• Contract: Indefinite term (Guaranteed job stability).
• Schedule: Monday to Friday (Only 40 hours a week!). Office hours, weekends off.

Location and Modality

• Work Setup: 100% On-site.
• Site: Av. Boyacá #152-60, 5th Floor - North Wing, Colina Centro Empresarial (Bogotá, Colombia).

You’ll Have

• Competitive Rewards: Enjoy a robust and competitive total rewards package that includes, but not limited to, paid time off and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

This position is focused on the operational and technical side of marketing, including CRM administration, marketing automation, lead management, campaign setup, workflow management, and data quality. Please note: We are not seeking candidates whose primary experience is in content creation, social media management, paid advertising, SEO/SEM, branding, or marketing strategy. Successful candidates typically come from Marketing Operations, Marketing Automation, CRM Administration, Revenue Operations (RevOps), Sales Operations, or Marketing Systems backgrounds.

Key Responsibilities

• Marketing Systems & Campaign Operations: Creating, updating, and managing marketing campaigns within CRM and marketing automation platforms (Salesforce, HubSpot, or similar); building and maintaining marketing workflows, automation rules, and campaign assets.
• Tracking & Execution: Creating and managing promo codes and campaign tracking parameters; supporting campaign launches by ensuring correct setup, QA, and execution.
• Lead Management & Routing: Managing lead routing rules and assignment logic; monitoring lead flow from marketing systems to CRM; troubleshooting and resolving lead routing, attribution, or data flow issues.
• Sales Operations Partnership: Partnering with Sales Operations to ensure accurate and timely lead delivery.
• Data Quality & Process Support: Monitoring data integrity across marketing and CRM systems; assisting with debugging errors related to workflows, campaigns, or integrations.
• Documentation & Optimization: Documenting operational processes and system configurations; supporting system clean-up and ongoing optimization efforts.
• Issue Escalation: Escalate complex analytical or system issues appropriately.

What You Need

To succeed in this role, you should possess:

• Experience: 3+ years of hands-on experience in Marketing Operations, Marketing Automation, CRM Administration, Marketing Systems, Revenue Operations (RevOps), or Sales Operations support functions. Experience supporting B2B marketing organizations is strongly preferred.
• Technical Savvy: Hands‑on experience configuring and maintaining CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar. Experience with:
• Lead routing and assignment rules
• Workflow creation and automation
• Campaign setup and QA
• CRM administration
• Data synchronization and integrations
• Marketing system troubleshooting
• Marketing Knowledge: Basic understanding of marketing concepts such as campaigns, leads, funnels, and attribution; familiarity with lead scoring, lifecycle stages, or attribution concepts.
• Data & Reporting: Comfort working with data and troubleshooting system/process issues; basic reporting or dashboard experience.
• Communication & Language: Strong written and verbal communication skills (English proficiency required).
• Operational Attributes: Strong attention to detail and ability to manage multiple operational tasks simultaneously.

About MicroSourcing

With over 10,000 professionals supporting over 1,000 clients, MicroSourcing delivers the same uncompromising standards of quality and performance, anywhere and everywhere we operate. Our 13 delivery centers across the Philippines and Colombia follow a unified framework for governance, data security and service delivery, ensuring consistent outcomes regardless of location.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives and making room for opportunities for each individual to thrive. At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/