Lead Generation Specialist

ATDEV; Colombia; Remote; COP 71,389,000 - 116,819,000; Full time

Job summary

ATDEV is seeking a highly motivated Jr. Business Development Representative to join as a fully remote role available to LATAM-based candidates. The role requires corporate communications excellence and proven LinkedIn-driven prospecting with CRM-driven sales execution.

The BDR will operate independently, taking prospects from first contact through signed agreements, without a marketing or sales team support, and will manage the entire sales cycle with accountability for targets.

Qualifications

• 1+ years of B2B sales experience.
• Strong corporate communication (written and verbal).
• Proficient in using LinkedIn for sales and prospecting, including Sales Navigator.
• Hands-on experience with CRM systems (e.g., Salesforce, HubSpot, Zoho).
• Ability to work fully independently in a remote environment.
• Based in LATAM and able to work across time zones.

Responsibilities

• Generate and qualify B2B leads independently using LinkedIn, outbound outreach, referrals, and direct prospecting.
• Establish and maintain professional corporate-level communication with decision-makers.
• Initiate contact, conduct discovery calls, and manage follow-ups.
• Schedule sales calls and presentations with potential clients.
• Maintain accurate sales activity, pipeline, and forecasts in the CRM.
• Refine outreach strategies to improve conversion rates.
• Meet or exceed revenue, pipeline, and deal-closure targets.

Skills

B2B sales

Corporate communication

LinkedIn prospecting

Remote independence

LATAM time zones

Tools

CRM platforms (Salesforce/HubSpot/Zoho)

Job description

We are seeking a highly motivated and self-sufficient Jr. Business Development Representative. This is a fully remote role open to candidates based in LATAM who are experienced in corporate communications, LinkedIn-driven prospecting, and CRM-based sales execution. The BDR will operate independently, without the support of a marketing or sales team, and will be accountable for taking prospects from first contact through signed agreement.

Key Responsibilities

• Generate and qualify B2B leads independently using LinkedIn Sales Navigator, outbound outreach, referrals, and direct prospecting.
• Establish and maintain professional, corporate-level communication with decision-makers and stakeholders.
• Initiate contact with prospects, conduct discovery calls, and manage follow-ups.
• Schedule sales calls and presentations with potential clients.
• Maintain accurate and up-to-date sales activity, pipeline, and forecasts within the CRM.
• Continuously refine outreach strategies, messaging, and follow-up processes to improve conversion rates.
• Meet or exceed defined revenue, pipeline, and deal-closure targets.

Must-have Requirements

• 1+ years ofB2B sales experience.
• Strongcorporate communication skills(written and verbal), suitable for engaging decision-makers and executives.
• Demonstrated experience usingLinkedIn for sales and prospecting, including LinkedIn Sales Navigator.
• Hands-on experience withCRM systems(e.g., Salesforce, HubSpot, Zoho, or similar).
• Ability to work fully independently in a remote environment without a marketing or sales team.
• Based inLATAMwith the ability to work across time zones.

Preferred Qualifications

• Experience building a sales pipeline from scratch.
• Background in SaaS, technology, or professional services sales.
• Strong negotiation and closing skills in B2B environments.