Hybrid Data & Digital Analytics Analyst

SAMY; Bogotá; On-site; COP 40,000,000 - 70,000,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Work from any SAMY office

Birthday day off

Global mobility

Mentorship

Parental support

Transparent compensation framework

Referral program

Job summary

SAMY is seeking a data-driven Digital Analytics Specialist to consolidate data from social, web, and app channels into reliable insights for clients and internal teams. You will build dashboards, define KPIs, and translate numbers into actionable recommendations.

You will collaborate with cross-functional teams in a fast-paced, global agency setting, contribute to performance reporting, and help optimize content and campaigns for better results.

Qualifications

• 1–3 years of experience in digital analytics, reporting, Social Media Analytics, digital marketing, database management, or related fields.
• Experience managing and structuring databases.
• Data cleaning and validation.
• Cross-referencing and consolidating multiple data sources.
• Ability to identify data inconsistencies and quality issues.
• Advanced proficiency in Google Sheets and Excel.
• Knowledge of ETL processes is a plus.
• Familiarity with connectors, APIs, and data-source automation is a plus
• Strong understanding of Social Media and digital analytics KPIs.
• Knowledge of reach, views, engagement, traffic, conversion, retention, and loyalty metrics.
• Ability to build measurement frameworks aligned with business and communication objectives.
• Experience preparing executive-level reports.

Responsibilities

• Prepare periodic digital performance reports for clients and internal teams.
• Consolidate information from different platforms, sources, and databases.
• Clean, structure, and validate data before incorporating it into reports and analyses.
• Identify errors, duplicates, gaps, or inconsistencies in data sources.
• Ensure the traceability, consistency, and quality of reported information.
• Analyze performance across Social Media, Web, App, and digital campaigns.
• Define and prioritize KPIs according to communication, marketing, and business objectives.
• Explain what each KPI measures, why it is relevant, and how it should be interpreted.
• Identify trends, variations, key learnings, and optimization opportunities.
• Compare results against previous periods, objectives, historical performance, and benchmarks.
• Translate data into clear conclusions and actionable recommendations

Skills

Digital analytics

Reporting

Social Media Analytics

Digital marketing

Database management

Data cleaning

Data consolidation

Data quality

Google Sheets

Excel

ETL

APIs

Data automation

KPIs

Executive reporting

Job description

SAMY is seeking a data-driven Digital Analytics Specialist to consolidate data from social, web, and app channels into reliable insights for clients and internal teams. You will build dashboards, define KPIs, and translate numbers into actionable recommendations.

You will collaborate with cross-functional teams in a fast-paced, global agency setting, contribute to performance reporting, and help optimize content and campaigns for better results.