Senior Data Analyst: Campaign Insights & Dashboards

Publicis Groupe; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá seeks a data-driven analyst to manage client communications, meetings, and end-to-end deliverables for digital marketing campaigns.

You will collect, analyze, and report on performance, build dashboards in PowerBI/Tableau, and translate data into actionable insights and optimization plans for clients.

Strong analytical skills, attention to detail, and the ability to tell a compelling data story are essential.

Qualifications

• Experience analyzing campaign data and reporting on performance.
• Ability to translate data into actionable insights and recommendations.
• Proficient with dashboards and data visualization tools (Power BI/Tableau).

Responsibilities

• Manage client communications and meetings.
• Deliverables include collecting, analyzing, and reporting campaign performance data.
• Create data-driven insights and optimization strategies for clients.
• Present findings clearly to clients with data storytelling.

Skills

Data storytelling

Analytical thinking

Communication

Storytelling with data

Tools

Excel

Power Query

Power Pivot

PowerBI

Tableau

SQL

DV360

DCM

Facebook Business Manager

Pinterest Ads

Google Ads

Meta Ads

Twitter Ads

Marketing Digital Metrics

Job description

Publicis Global Delivery in Bogotá seeks a data-driven analyst to manage client communications, meetings, and end-to-end deliverables for digital marketing campaigns.

You will collect, analyze, and report on performance, build dashboards in PowerBI/Tableau, and translate data into actionable insights and optimization plans for clients.

Strong analytical skills, attention to detail, and the ability to tell a compelling data story are essential.