Analista de Data Digital & Reporting - Bogotá

SAMY; Bogotá; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Hybrid work

Work from any SAMY office

Birthday day off

Global mobility

Mentorship

Parental support

Transparent compensation framework

Referral program

Descripción de la vacante

SAMY is seeking a data-driven Digital Analytics Specialist to consolidate data from social, web, and app channels into reliable insights for clients and internal teams. You will build dashboards, define KPIs, and translate numbers into actionable recommendations.

You will collaborate with cross-functional teams in a fast-paced, global agency setting, contribute to performance reporting, and help optimize content and campaigns for better results.

Formación

• 1–3 years of experience in digital analytics, reporting, Social Media Analytics, digital marketing, database management, or related fields.
• Experience managing and structuring databases.
• Data cleaning and validation.
• Cross-referencing and consolidating multiple data sources.
• Ability to identify data inconsistencies and quality issues.
• Advanced proficiency in Google Sheets and Excel.
• Knowledge of ETL processes is a plus.
• Familiarity with connectors, APIs, and data-source automation is a plus
• Strong understanding of Social Media and digital analytics KPIs.
• Knowledge of reach, views, engagement, traffic, conversion, retention, and loyalty metrics.
• Ability to build measurement frameworks aligned with business and communication objectives.
• Experience preparing executive-level reports.

Responsabilidades

• Prepare periodic digital performance reports for clients and internal teams.
• Consolidate information from different platforms, sources, and databases.
• Clean, structure, and validate data before incorporating it into reports and analyses.
• Identify errors, duplicates, gaps, or inconsistencies in data sources.
• Ensure the traceability, consistency, and quality of reported information.
• Analyze performance across Social Media, Web, App, and digital campaigns.
• Define and prioritize KPIs according to communication, marketing, and business objectives.
• Explain what each KPI measures, why it is relevant, and how it should be interpreted.
• Identify trends, variations, key learnings, and optimization opportunities.
• Compare results against previous periods, objectives, historical performance, and benchmarks.
• Translate data into clear conclusions and actionable recommendations

Conocimientos

Digital analytics

Reporting

Social Media Analytics

Digital marketing

Database management

Data cleaning

Data consolidation

Data quality

Google Sheets

Excel

ETL

APIs

Data automation

KPIs

Executive reporting

Descripción del empleo

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission

Analyze, consolidate, and transform data from different digital channels and platforms into reliable, clear, and actionable insights, ensuring data quality and consistency to identify trends, opportunities, and key learnings that support the optimization of content, campaigns, and digital experiences, while enabling better decision-making for clients and internal teams.

Key responsibilities

• Prepare periodic digital performance reports for clients and internal teams.
• Consolidate information from different platforms, sources, and databases.
• Clean, structure, and validate data before incorporating it into reports and analyses.
• Identify errors, duplicates, gaps, or inconsistencies in data sources.
• Ensure the traceability, consistency, and quality of reported information.
• Analyze performance across Social Media, Web, App, and digital campaigns.
• Define and prioritize KPIs according to communication, marketing, and business objectives.
• Explain what each KPI measures, why it is relevant, and how it should be interpreted.
• Identify trends, variations, key learnings, and optimization opportunities.
• Compare results against previous periods, objectives, historical performance, and benchmarks.
• Translate data into clear conclusions and actionable recommendations

Skills & experience

• 1–3 years of experience in digital analytics, reporting, Social Media Analytics, digital marketing, database management, or related fields.
• Experience managing and structuring databases.
• Data cleaning and validation.
• Cross-referencing and consolidating multiple data sources.
• Ability to identify data inconsistencies and quality issues.
• Advanced proficiency in Google Sheets and Excel.
• Knowledge of Extract, Transform, and Load (ETL) processes is a plus.
• Familiarity with connectors, APIs, and data-source automation is a plus
• Strong understanding of Social Media and digital analytics KPIs.
• Knowledge of reach, views, engagement, traffic, conversion, retention, and loyalty metrics.
• Ability to build measurement frameworks aligned with business and communication objectives.
• Experience preparing executive-level reports.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

Instagram | TikTok | Culture page