Data Analysis Specialist

Publicis Groupe; Bogotá; On-site; COP 9,000,000 - 15,000,000; Full time

Job summary

Publicis Groupe Holdings B.V. is seeking a Senior Data Analyst – Digital Media to drive data-driven decision-making across digital media channels. The role requires hands-on experience with Datorama, cross-channel reporting, and ensuring data quality.

The ideal candidate will have 7+ years in data analytics for digital media, strong Excel skills, and proficiency in English (B2+ to C1). You will work within Publicis Global Delivery's digital analytics team to optimize media performance.

Qualifications

• 7+ years of experience in Data Analytics or Digital Media Analytics.
• Hands-on with Datorama and cross-channel reporting.
• Strong knowledge of Digital Media platforms.
• Experience with MMM and/or MTA.
• Excellent Excel skills and data QA/validation.
• Proficient in English (B2+ to C1).

Skills

Strong analytical

Cross-Channel Reporting

Datorama

Marketing Mix Modeling (MMM) / Multi-T

Tools

Datorama

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

We are looking for a Senior Data Analyst – Digital Media to join our team and support data-driven decision-making across digital media channels. The ideal candidate has strong expertise in digital media analytics, cross-channel reporting, and data quality, with hands-on experience working with Datorama and digital platforms.

Qualifications

• 7+ years of experience in Data Analytics, Digital Media Analytics, Business Intelligence, or a related field.
• Strong knowledge of Digital Media and digital advertising platforms.
• Hands-on experience with Datorama.
• Proven experience with Cross-Channel Reporting.
• Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA).
• Strong experience with data QA and validation.
• Advanced or strong Excel skills.
• Experience working with multiple digital media platforms and data sources.
• Strong analytical and problem-solving skills.
• English B2+ - C1