Senior Data Analyst - Digital Media & MMM/MTA

Publicis Groupe; Bogotá; On-site; COP 9,000,000 - 15,000,000; Full time

Job summary

Publicis Groupe Holdings B.V. is seeking a Senior Data Analyst – Digital Media to drive data-driven decision-making across digital media channels. The role requires hands-on experience with Datorama, cross-channel reporting, and ensuring data quality.

The ideal candidate will have 7+ years in data analytics for digital media, strong Excel skills, and proficiency in English (B2+ to C1). You will work within Publicis Global Delivery's digital analytics team to optimize media performance.

Qualifications

• 7+ years of experience in Data Analytics or Digital Media Analytics.
• Hands-on with Datorama and cross-channel reporting.
• Strong knowledge of Digital Media platforms.
• Experience with MMM and/or MTA.
• Excellent Excel skills and data QA/validation.
• Proficient in English (B2+ to C1).

Skills

Strong analytical

Cross-Channel Reporting

Datorama

Marketing Mix Modeling (MMM) / Multi-T

Tools

Datorama

Job description

Publicis Groupe Holdings B.V. is seeking a Senior Data Analyst – Digital Media to drive data-driven decision-making across digital media channels. The role requires hands-on experience with Datorama, cross-channel reporting, and ensuring data quality.

The ideal candidate will have 7+ years in data analytics for digital media, strong Excel skills, and proficiency in English (B2+ to C1). You will work within Publicis Global Delivery's digital analytics team to optimize media performance.