Senior Data Analytics & BI Lead (Hybrid)

WPP Media Limited; Bogotá ciudad; Hybrid; COP 66,960,000 - 133,920,000; Full time

Job summary

WPP Media is seeking a data-focused role responsible for ensuring the integrity, flow, and visualization of marketing data through measurement architectures and automation across platforms. This position emphasizes transforming raw data into actionable dashboards and real-time insights.

The candidate should bring engineering or data analytics experience, GA4 and cloud certifications, strong SQL/Python skills, and proficiency with Looker Studio and Power BI, within a collaborative agile

Qualifications

• Engineering (Systems, Industrial, Data) background.
• Certifications: GA4, cloud certifications (GCP/AWS), or visualization tools.
• Advanced proficiency in SQL, Python, and cloud environments.
• In-depth knowledge of GT4, GTM, and ad-tech platforms.
• High level of proficiency with dashboarding tools: Looker Studio, Power BI.
• Experience with agile methodologies.

Responsibilities

• Implementation Architecture: Execute technical measurement plans, tagging configurations, and conversion pixels.
• ETL & Automation: Maintain data flows to integrate platform signals into data warehouses.
• Strategic Visualization: Develop comprehensive dashboards that enable comparison of multichannel performance.
• Signal Analysis: Process large volumes of data to identify trends, anomalies, and opportunities for optimization.

Skills

Engineering background

GA4

GCP/AWS

SQL

Python

Looker Studio

Power BI

GTM

Ad-tech platforms

Agile methodologies

Tools

Looker Studio

Power BI

Google Cloud

AWS

Job description

WPP Media is seeking a data-focused role responsible for ensuring the integrity, flow, and visualization of marketing data through measurement architectures and automation across platforms. This position emphasizes transforming raw data into actionable dashboards and real-time insights.

The candidate should bring engineering or data analytics experience, GA4 and cloud certifications, strong SQL/Python skills, and proficiency with Looker Studio and Power BI, within a collaborative agile