Data Analysts

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 94.464.387 - 151.143.019; Jornada completa

Descripción de la vacante

Publicis Groupe Holdings B.V in Bogotá, Colombia is seeking a Data Analyst passionate about generating insights from high volumes of data. The ideal candidate will enable advanced measurement and create dashboards, relying on strong technical skills in SQL and Python/R.

With 5 to 7 years of experience in a media or marketing environment, the candidate should also excel in performance reporting and data storytelling. Familiarity with tools like Google Analytics and DV360 is essential.

Formación

• 5 / 7+ years of experience required.
• Advanced English level and communication skills.
• Background in data analytics and performance reporting.

Responsabilidades

• Enable advanced measurement, insights, and predictive modeling.
• Create dashboards and KPI tracking frameworks.
• Translate complex data into actionable insights.

Conocimientos

Data Analytics

SQL

Python/R

A/B Testing

Dashboard Creation

Herramientas

Google Analytics

DV360

Google Ads

Meta Ads

Tiktok Ads

Descripción del empleo

Overview

We are looking for Data Analysts who are passionate about generating insights, have experience with reports and dashboards, and definitely love working with high volumes of data.

Responsibilities

• Enable advanced measurement, insights, and predictive modeling
• Strong understanding of measurement frameworks, KPI tracking, and dashboard creation
• Experience in ETL, data modeling, and implementation of measurement tools
• Expertise in predictive analytics, experimentation, and statistical analysis
• Ability to translate complex data into actionable insights
• Strong technical skills in SQL, Python/R, and other coding or analytics platforms

Qualifications

• 5 / 7+ years of experience
• Advanced English Level and communications skills
• Data Analytics background
• Performance Reporting
• Data Storytelling
• Familiarization with Web Experiences / Personalization
• Experience in the Media/Marketing environment
• Experience with tools like Google Analytics, DV360, CM360, Google Ads, Meta Ads, Tiktok Ads and Marketing metrics like CPR CPC ROAS etc
• Web Analytics background
• SQL experience
• A/B Testing and experiment design concepts
• CRM / CDP experience Python