Frontline sales engineer

CO03 GEA Andina S.A.S.; Bogotá; On-site; COP 194,206,000 - 323,677,000; Full time

Job summary

GEA Germany GmbH in Colombia seeks a Refrigeration Sales Engineer to drive new machines sales strategy and manage major customer accounts. The role requires 4–6 years in industrial refrigeration sales, strong English communication, and travel up to 50% of the time.

You will collaborate with technical teams to maximize revenue and ensure a cohesive sales approach. You will report to the Compression technologies Sales Manager and contribute to budget planning, forecasting, and strategic execution

Qualifications

• University degree in engineering or a related field.
• 4–6 years of sales experience in industrial refrigeration, ideally with large-scale compression tech.
• Strong track record in capital equipment or service sales for refrigeration.
• Proficient English communication, both written and verbal.
• Willingness to travel at least 50% of the time.

Responsibilities

• Develop new machines sales strategy for Refrigeration in Colombia, coordinating with the Head of Sales.
• Identify opportunities for new machines and actively manage key customer accounts.
• Collaborate with service engineers to maximize up-sell and cross-sell opportunities.
• Coordinate sales planning, forecasting and reporting, ensuring aligned execution.
• Lead activities within the Refrigeration BU and allocate resources.

Skills

Engineering degree

Sales experience

Industrial refrigeration

English fluency

Travel readiness

Education

University degree in Engineering

Job description

GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Used across diverse industries, they enhance the sustainability and efficiency of production processes globally. Would you like to be part of our Team? Join our Heating Refrigeration Technologies Team in Colombia and support us as a Refrigeration Sales Engineer.

The Compression technologies Sales Engineer manages the assigned resources meet customers’ needs within the context of promoting sales of all assigned GEA Refrigeration New Machines products. S/he reports to the compression sales manager, responsible for new machines sales within the assigned product group or application cluster in the country. This includes the revenue responsibility for €1, mio.

Responsibilities

• Develop the new machines sales strategy and ensure a GEA approach to customers within the country (cooperation with Head of Sales).
• Identifying opportunities for new machines sales in Refrigeration Industry.
• Actively managing key customer accounts in Refrigeration Industry.
• Operate in partnership with service sales engineers, service technicians and other team members to identify "up-sell" and "cross-sell" opportunities to maximize revenue and improve overall customer experience.
• Manage individual day to day activities with possible responsibility for multiple Refrigeration business application to ensure consistent approach and optimized performance.
• Coordinate development of new machines sales strategy within country / cluster.
• Lead new machines sales activities within defined Refrigeration BU, allocate resources and prioritize initiatives.
• In collaboration with Compression technologies Sales Manager, agree on annual new machine sales budget.
• Coordinate new machines sales planning, forecasting and reporting.
• Ensure employee engagement by effectively communicating new machines sales strategy and vision.
• Work together with new service sales engineers and service technicians to ensure coordinated sales approach.

Qualifications

• University degree in one of the main Engineering fields.
• Minimum 4-6 years of experience in sales within the industrial refrigeration sector - We are specifically looking for candidates with a background in industrial refrigeration applications at large scale and compression technologies.
• Strong capital equipment or service sales experience in Refrigeration Business.
• Familiarity with GEA service offerings and local market requirements of different customer groups.
• Excellent communicator, written and verbal in english.
• Capable of implementing strategic new machines sales plan.
• Availability to travel at least 50% of the time per month.

What will you find being part of GEA?

Exciting professional challenges with ample opportunities for development and training in a global operating environment. A work culture that promotes the spirit of innovation where our engineers create, develop and implement world-class solutions. We believe in delivering a true work experience in an equal opportunity environment that values difference and diversity. Market competitive salary and benefits complemented by flexible and autonomous work arrangements.

GEA is one of the largest suppliers of process technology for the food industry and a wide range of other industries. The international technology group focuses on process technology and components for sophisticated production processes in various end-user markets.