Data-Driven Media Strategy Analyst

Publicis Groupe; Bogotá ciudad; Presencial; COP 22 320 000 - 44 640 000; Tempo integral

Resumo da oferta

Publicis Global Delivery (PGD) is seeking a motivated media planner to develop and execute media strategies that meet client objectives. You will work with the strategy team to analyze data, research consumer behavior, and identify trends to inform media placement decisions.

This position requires 1–2 years in media, proficiency in Excel, and familiarity with Google Campaign Manager and Data Studio. You will manage budgets, updates and reporting, contributing to global campaign performance.

Qualificações

• 1–2 years of experience in Media
• Bachelor's Degree required
• Microsoft Excel: Intermediate level
• Google Campaign Manager and Data Studio familiarity

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support in building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance

Conhecimentos

Media experience

English (B2)

Formação académica

Bachelor's Degree

Ferramentas

Google Campaign Manager

Data Studio

Excel

Media Tools

Descrição da oferta de emprego

Publicis Global Delivery (PGD) is seeking a motivated media planner to develop and execute media strategies that meet client objectives. You will work with the strategy team to analyze data, research consumer behavior, and identify trends to inform media placement decisions.

This position requires 1–2 years in media, proficiency in Excel, and familiarity with Google Campaign Manager and Data Studio. You will manage budgets, updates and reporting, contributing to global campaign performance.