Media Planning Analyst

Publicis Groupe; Bogotá ciudad; On-site; COP 22,320,000 - 44,640,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a motivated media planner to develop and execute media strategies that meet client objectives. You will work with the strategy team to analyze data, research consumer behavior, and identify trends to inform media placement decisions.

This position requires 1–2 years in media, proficiency in Excel, and familiarity with Google Campaign Manager and Data Studio. You will manage budgets, updates and reporting, contributing to global campaign performance.

Qualifications

• 1–2 years of experience in Media
• Bachelor's Degree required
• Microsoft Excel: Intermediate level
• Google Campaign Manager and Data Studio familiarity

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support in building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance

Skills

Media experience

English (B2)

Education

Bachelor's Degree

Tools

Google Campaign Manager

Data Studio

Excel

Media Tools

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support in building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance.

Qualifications

• B2 or above English language level
• Bachelor's Degree
• 1 to 2 years of experience in Media (Must)
• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Intermediate