Programmatic Advertising Analyst (DV360 & DSPs)

Publicis Global Delivery (PGD); Bogotá; On-site; COP 36,000,000 - 54,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst in Bogotá to lead setup, execution, optimization, monitoring, and reporting of digital campaigns across multiple DSPs. You will manage budgets, pacing, QA checks, and deliver data-driven improvements.

Ideal candidates have 1.5–3 years of hands-on programmatic experience, exposure to DV360, CM360, and other DSPs, and strong analytical skills to support strategic planning and performance insights.

Qualifications

• 1.5 to 3 years of hands-on programmatic advertising experience.
• Experience managing campaigns from setup through optimization and reporting.
• Experience working within agency, ad-tech, media, marketing, or digital advertising environments.

Responsibilities

• Build and launch programmatic campaigns across DSP platforms.
• Manage campaign setup, audience targeting, budget allocation, creative trafficking, and tracking implementation.
• Continuously monitor campaign performance and pacing.
• Execute optimizations to improve delivery and KPI attainment.
• Perform QA validations before and after campaign launches.
• Troubleshoot campaign issues and collaborate with internal stakeholders to resolve execution challenges.
• Develop performance reports and provide actionable insights.
• Analyze campaign data to identify trends, opportunities, and recommendations.
• Support strategic planning initiatives through campaign performance analysis.
• Maintain documentation and ensure operational excellence across assigned accounts.

Skills

Advanced English proficiency

Tools

DV360

CM360

The Trade Desk

Amazon DSP

Yahoo DSP

Google Ad Manager

DoubleVerify

Job description

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst in Bogotá to lead setup, execution, optimization, monitoring, and reporting of digital campaigns across multiple DSPs. You will manage budgets, pacing, QA checks, and deliver data-driven improvements.

Ideal candidates have 1.5–3 years of hands-on programmatic experience, exposure to DV360, CM360, and other DSPs, and strong analytical skills to support strategic planning and performance insights.