Senior Demand Gen & Lifecycle Marketing Lead - Remote

Entrepreneur Cooperative; Chile; Remote; CLP 18,692,000 - 35,734,000; Full time

Benefits offered by this job

Fully remote

Global team

Job summary

Entrepreneur Cooperative is seeking a Staff Performance Marketing Manager to own multi-channel demand generation programs that drive pipeline for the Mid-Market business. This senior individual contributor role covers strategy, build, execution, testing, measurement, and optimization across lifecycle, ABM/ABX, and marketing automation.

You will manage always-on and campaign-connected programs end to end, with accountability for funnel progression, SQLs, SQOs, and measurable business impact.

Qualifications

• 6+ years in multi-channel demand generation, growth marketing, or lifecycle marketing for B2B/B2C.
• Proven ability to diagnose funnel stalls and build targeted programs.
• Experience setting up and measuring lifecycle campaigns for SaaS products.
• Hands-on marketing automation with Marketo, Eloqua, HubSpot, Braze, or similar.
• Working knowledge of ABM/ABX and intent data platforms like 6sense or Demandbase.
• Strong analytical, problem solving and ROI analysis skills.
• Excellent project management and cross-functional collaboration.
• Comfort in planned and emergent environments; strong prioritization.

Responsibilities

• Diagnose priority accounts and design targeted programs to improve progression.
• Move audiences toward SQLs, SQOs, and pipeline across multi-channel channels.
• Own a portfolio of planned and emerging account-growth plays.
• Test, optimize, scale, and modify programs based on performance data.
• Launch signal-based programs as opportunities emerge, including mid-quarter.
• Plan end-to-end lifecycle campaigns and manage creative briefs and budgets.
• Partner with Product Marketing, Sales, Data Ops, Analytics, and agency teams.
• Lead as a senior resource for progression logic and automation excellence.
• Set up and QA programs in marketing automation platforms and measure ROI.

Skills

Demand generation

Lifecycle marketing

ABM/ABX

Marketing automation

Analytics

Program management

Tools

Marketo

Eloqua

HubSpot

Braze

Salesforce

6sense/Demandbase

Job description

Entrepreneur Cooperative is seeking a Staff Performance Marketing Manager to own multi-channel demand generation programs that drive pipeline for the Mid-Market business. This senior individual contributor role covers strategy, build, execution, testing, measurement, and optimization across lifecycle, ABM/ABX, and marketing automation.

You will manage always-on and campaign-connected programs end to end, with accountability for funnel progression, SQLs, SQOs, and measurable business impact.