Director of ABM & Growth Strategy (Remote)

Power Digital; Chile; Híbrido; CLP 139.405.204 - 176.579.925; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully flexible work environment (full-

Healthcare stipend

Unlimited Time Off

Descripción de la vacante

Power Digital is seeking a Director of Account Based Marketing (ABM) to lead the strategy, build-out, and performance of the ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross-functional orchestration to turn target accounts into pipeline and revenue.

You will partner with B2B directors to translate GTM plans into executable ABM programs, collaborating with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure aligned campaigns across

Formación

• 7+ years in B2B marketing strategy or ABM with ownership of account-based programs end to end.
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot and how they integrate with ABM platforms.
• Deep understanding of intent data, predictive scoring, and account tiering and how to operationalize across channels.
• Comfort presenting strategy to clients and leading discovery discussions.
• Agency experience valued but not required.

Responsabilidades

• Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection and tiering, intent signal strategy, and multi-channel orchestration.
• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams.
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Content, and Email/Lifecycle teams.
• Lead cross-agency collaboration to ensure ABM campaigns are unified across SEO, Paid Media, Creative, PR, Influencer, and CRO.
• Present ABM strategy and performance directly to clients; mentor and upskill teams on platform proficiency and ABM methodology.

Conocimientos

ABM strategy

Account-based marketing

Intent data

Predictive scoring

Account tiering

Cross-functional collaboration

Project management

Client presentation

Agency experience

Herramientas

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Descripción del empleo

Power Digital is seeking a Director of Account Based Marketing (ABM) to lead the strategy, build-out, and performance of the ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross-functional orchestration to turn target accounts into pipeline and revenue.

You will partner with B2B directors to translate GTM plans into executable ABM programs, collaborating with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure aligned campaigns across