Senior GTM Leader: Growth, Product-Led Sales & AI

DECTRIS AG; Baden; On-site; CHF 150,000 - 210,000; Full time

Benefits offered by this job

International team

Flexible work arrangements

On-site facilities

Home office options

Training programs

Company events

Job summary

DECTRIS AG in Baden, Switzerland is seeking a Lead Go-To-Market to own our digital services strategy, aligning Product, Marketing, Sales and Customer Success in a growth-driven operating rhythm. You will shape segmentation, messaging, and funnel activation while driving data-backed experiments and self-serve motions.

You bring 10+ years in tech go-to-market roles, proven cross-functional leadership, and a track record of boosting acquisition, conversion, and expansion metrics.

Qualifications

• 10+ years in product marketing, growth, or go-to-market roles in tech or SaaS.
• Owned strategy and execution for acquisition, conversion, or expansion.
• Experience with sales-led and product-led motions, and transitions between them.
• Strong cross-functional leadership without relying on authority.
• Experiment-driven approach with clear hypotheses and instrumentation.
• Proficient with AI tools in daily work.
• Excellent English communication skills.

Responsibilities

• Own the go-to-market strategy for our digital services, including acquisition, conversion, and expansion metrics.
• Orchestrate cross-functional engagement between Product, Marketing, Sales and Customer Success.
• Sharpen target segments, positioning, and messaging grounded in field evidence.
• Design and run growth experiments across the funnel.
• Lead the transition from sales-led to product-led growth with activation signals and self-serve motions.
• Turn product launches into pipeline with coordinated releases.
• Feed field insights back into product, pricing, and packaging decisions.
• Leverage AI and automation to multiply reach in targeting, content, analysis, and GTM system.

Skills

Go-to-market strategy

Cross-functional leadership

Growth experiments

Product-led sales transition

AI tooling in work

English communication

SaaS / tech experience

Sales and marketing synergy

Experiment-driven mindset

Industry knowledge (science/industrial

Job description

DECTRIS AG in Baden, Switzerland is seeking a Lead Go-To-Market to own our digital services strategy, aligning Product, Marketing, Sales and Customer Success in a growth-driven operating rhythm. You will shape segmentation, messaging, and funnel activation while driving data-backed experiments and self-serve motions.

You bring 10+ years in tech go-to-market roles, proven cross-functional leadership, and a track record of boosting acquisition, conversion, and expansion metrics.