Lead Go To Market

DECTRIS AG; Baden; On-site; CHF 150,000 - 210,000; Full time

Benefits offered by this job

International team

Flexible work arrangements

On-site facilities

Home office options

Training programs

Company events

Job summary

DECTRIS AG in Baden, Switzerland is seeking a Lead Go-To-Market to own our digital services strategy, aligning Product, Marketing, Sales and Customer Success in a growth-driven operating rhythm. You will shape segmentation, messaging, and funnel activation while driving data-backed experiments and self-serve motions.

You bring 10+ years in tech go-to-market roles, proven cross-functional leadership, and a track record of boosting acquisition, conversion, and expansion metrics.

Qualifications

• 10+ years in product marketing, growth, or go-to-market roles in tech or SaaS.
• Owned strategy and execution for acquisition, conversion, or expansion.
• Experience with sales-led and product-led motions, and transitions between them.
• Strong cross-functional leadership without relying on authority.
• Experiment-driven approach with clear hypotheses and instrumentation.
• Proficient with AI tools in daily work.
• Excellent English communication skills.

Responsibilities

• Own the go-to-market strategy for our digital services, including acquisition, conversion, and expansion metrics.
• Orchestrate cross-functional engagement between Product, Marketing, Sales and Customer Success.
• Sharpen target segments, positioning, and messaging grounded in field evidence.
• Design and run growth experiments across the funnel.
• Lead the transition from sales-led to product-led growth with activation signals and self-serve motions.
• Turn product launches into pipeline with coordinated releases.
• Feed field insights back into product, pricing, and packaging decisions.
• Leverage AI and automation to multiply reach in targeting, content, analysis, and GTM system.

Skills

Go-to-market strategy

Cross-functional leadership

Growth experiments

Product-led sales transition

AI tooling in work

English communication

SaaS / tech experience

Sales and marketing synergy

Experiment-driven mindset

Industry knowledge (science/industrial

Job description

DECTRIS is a successful and expanding high-tech company that develops and produces X-ray and electron detectors. Our detectors are used worldwide in large-scale research facilities and in industry. Their unique properties enable scientific breakthroughs in life sciences and material sciences. Our more than 170 employees are located in Switzerland, the United States and Japan. At DECTRIS, we combine innovation and development with agile industry practices. As a spin-off of the Paul Scherrer Institute and by focusing on the needs of our customers, we are able to combine scientific excellence with qualified service and industrial know-how.

Our scientists as well as our technical and commercial experts ensure that our customers benefit from the latest technologies. DECTRIS values collaborative working rather than traditional hierarchy and is guided by the principles of Sociocracy 3.0.

Lead Go To Market

Your Tasks

• Own the go-to-market strategy for our digital services: how we acquire, convert, and expand customers, including the metrics that tell us it's working
• Orchestrate the cross-functional engagement between Product Management, Marketing, Sales, and Customer Success into one operating rhythm, with clear stages, owners, and handoffs
• Sharpen who we sell to and why we win: segmentation, positioning, and messaging grounded in field evidence rather than opinion
• Design and run growth experiments across the funnel (campaigns, packaging, onboarding, expansion plays) scaling what works and killing what doesn't, fast
• Lead the transition from sales-led growth to product-led sales: instrument the funnel, define activation and product-qualified signals, and build the self-serve motions that come with critical mass
• Turn product launches into pipeline: coordinated releases where product, marketing, and sales move as one
• Carry field insight back into product, pricing, and packaging decisions, and carry strategy back out to the teams executing it
• Use AI and automation to multiply your reach in targeting, content, analysis, and the GTM operating system itself

Your Skills

• 10+ years in product marketing, growth, or go-to-market roles in tech or SaaS, with ownership of strategy and execution
• A track record of moving acquisition, conversion, or expansion numbers you were personally accountable for
• Experience with both sales-led and product-led motions, ideally having lived the transition between them
• Proven cross-functional leadership: you align product, marketing, sales, and customer success without relying on positional authority
• An experiment-driven working style: clear hypotheses, honest instrumentation, fast decisions
• Comfort using AI tools in your own work, with a sense for where they add real leverage
• Excellent communication skills in English

Bonus - we'd love it if you also bring:

• A background in science, R&D, higher education, or industrial research, or experience selling into these environments
• Experience in scientific software, developer tools, or another vertical SaaS serving deeply technical buyers
• Experience having applied AI in a growth, marketing, or product context

We Offer

• A successful and growing high tech company in an international, scientific environment
• To join the global leader in HPC X-ray detectors for science and industry. Our Developers design cutting-edge detectors to support the state of the art science and technology
• An international work environment formed by more than 170 experienced engineers, scientists and other professionals. The company languages are German and English
• Excellent, flexible working arrangements to enable professional development and personal life balance
• An attractive working environment: modern infrastructure with wheelchair-accessible rooms, small fitness room, underground car park, subsidised meals, free snacks and drinks, various company events, internal and external training, home office options, after-work beers and other joint leisure activities

DECTRIS Ltd. Taefernweg 1 5405 Baden-Daettwil

www.dectris.com Phone: [phone] [e-mail].