Global Digital Growth Leader - DTC & E-commerce

Sidler SA; Nidwalden; On-site; CHF 140,000 - 190,000; Full time

Job summary

Sidler SA in Switzerland seeks a Senior Manager Digital Growth to lead and scale its global digital growth strategy for apparel and lifestyle brands. This strategic leadership role focuses on performance marketing, CRM, e-commerce, and digital analytics to drive profitable customer acquisition, retention, and optimization across a growing DTC and e-commerce environment.

The candidate combines strategic vision with hands-on execution and strong analytical capabilities.

Qualifications

• 7+ years of experience in Digital Growth, Performance Marketing, E-commerce, or related leadership roles.
• Experience scaling international e-commerce businesses and managing multi-channel acquisition strategies.
• Strong expertise in performance marketing, CRM, customer retention, digital analytics, attribution, and conversion optimization.
• Fluent in English; German and other languages are a plus.

Responsibilities

• Develop and execute global digital growth strategies across acquisition, retention, and conversion channels.
• Drive profitable revenue growth through performance marketing, CRM, and customer lifecycle initiatives.
• Manage digital growth budgets and optimize key metrics including CAC, LTV, ROAS, MER, and contribution margin.
• Lead and optimize paid media activities across social, search, display, affiliate, and other acquisition channels.
• Oversee CRM, customer retention, segmentation, personalization, and lifecycle automation strategies.
• Drive website performance and conversion rate optimization initiatives, including testing and customer journey improvements.
• Build forecasting, attribution, KPI dashboards, and reporting frameworks to support data-driven decision-making.
• Lead and develop internal digital growth capabilities while managing external agencies and strategic partners.
• Partner with Brand, Product, Finance, and Executive teams to support international growth and commercial objectives.

Skills

Performance marketing

CRM

E-commerce

Digital analytics

Multi-channel

Attribution

Conversion optimization

Ownership mentality

Job description

Sidler SA in Switzerland seeks a Senior Manager Digital Growth to lead and scale its global digital growth strategy for apparel and lifestyle brands. This strategic leadership role focuses on performance marketing, CRM, e-commerce, and digital analytics to drive profitable customer acquisition, retention, and optimization across a growing DTC and e-commerce environment.

The candidate combines strategic vision with hands-on execution and strong analytical capabilities.