Sales Manager Switzerland (Industrial B2B)

Approach People Recruitment; Schweiz; On-site; CHF 110,000 - 180,000; Full time

Job summary

Approach People Recruitment in Switzerland is seeking an experienced Sales Manager to lead commercial activities and develop long-term customer partnerships within a technical B2B environment.

The role combines sales leadership, business development and key account management, requiring fluent German and proficiency in French or English. Travel across Switzerland is expected to support growth initiatives.

Qualifications

• 5+ years in B2B sales in industrial/technical environment.
• Proven sales management and team leadership.
• Experience managing key accounts and complex sales cycles.
• Strong understanding of industrial customers or manufacturing.
• Excellent negotiation and stakeholder management.
• Results-driven, entrepreneurial and customer-focused.
• Fluent German and one of French or English.
• Willingness to travel throughout Switzerland.

Responsibilities

• Define and execute the sales strategy for the Swiss market.
• Lead, coach and develop a team of sales professionals.
• Drive revenue growth through existing customer development and new business acquisition.
• Build strong relationships with decision-makers across procurement, operations, engineering and management functions.
• Manage strategic accounts and support complex negotiations.
• Monitor pipeline development, forecasting and sales performance metrics.
• Collaborate with technical, operational and customer service teams to ensure excellent customer outcomes.
• Identify market trends and growth opportunities within industrial sectors.

Skills

B2B sales

Sales leadership

Key account management

Negotiation

Travel-ready

Fluent German

French or English

Job description

An international market leader operating in the industrial sector, serving a broad portfolio of customers across Switzerland. As part of its continued growth strategy, the company is seeking an experienced Sales Manager to lead commercial activities and develop long-term customer partnerships.

This position combines sales leadership, business development and key account management within a technical B2B environment.

Key Responsibilities

• Define and execute the sales strategy for the Swiss market.
• Lead, coach and develop a team of sales professionals.
• Drive revenue growth through both existing customer development and new business acquisition.
• Build strong relationships with decision-makers across procurement, operations, engineering and management functions.
• Manage strategic accounts and support complex negotiations.
• Monitor pipeline development, forecasting and sales performance metrics.
• Collaborate with technical, operational and customer service teams to ensure excellent customer outcomes.
• Identify market trends and growth opportunities within industrial sectors.

Your Profile

• +5 years of experience in B2B sales within an industrial, technical or manufacturing-related environment.
• Proven track record in sales management, team leadership and business development.
• Experience managing key accounts and complex sales cycles.
• Strong understanding of industrial customers, manufacturing environments or technical products and solutions.
• Excellent negotiation and stakeholder management skills.
• Results-oriented, entrepreneurial and customer-focused mindset.
• Fluent German and either French or English.
• Willingness to travel throughout Switzerland.

Preferred Backgrounds

We are particularly interested in candidates coming from areas such as:

• Industrial distribution
• Technical products and components
• Manufacturing solutions
• Automation and industrial technologies
• Engineering services
• Production-related products and solutions
• Industrial equipment or consumables

Interested in learning more?