Klaviyo & Lifecycle Marketing Specialist – E‑commerce

Dickies®; Mendrisio; Sur place; CHF 90 000 - 120 000; Plein temps

Résumé du poste

SPORTLUX is seeking a CRM Specialist to plan, build and execute Dickies Europe’s CRM and email marketing—primarily via Klaviyo and the newsletter program. The role drives traffic, conversions and loyalty while integrating with ecommerce and marketing teams across Europe.

You will manage campaigns, flows and segmentation, balancing commercial and brand storytelling for product drops, collaborations and events. 2–4 years in CRM preferred.

Qualifications

• 2–4 years of experience in CRM, email marketing or lifecycle marketing within ecommerce.
• Strong hands-on knowledge of Klaviyo, including campaigns, flows, segmentation and Shopify integration.
• Experience with customer segmentation, lifecycle marketing, automation and A/B testing.
• Good copy and design sense; awareness of GDPR requirements; basic HTML is a plus.
• Experience in fashion, lifestyle, sportswear or consumer brands is a plus.

Responsabilités

• Plan, build and manage the CRM and email marketing calendar aligned with product launches and events.
• Build, test and send email campaigns in Klaviyo from briefing to deployment.
• Manage automated flows: welcome, abandoned cart, browse abandonment, post-purchase and win-back.
• Ensure Klaviyo‑Shopify integration and accurate customer data; monitor deliverability and consent.
• Create customer segments by market, behavior and engagement; run A/B tests to improve results.
• Report on open, click and revenue metrics with actionable insights.

Connaissances

Email marketing

Lifecycle marketing

Segmentation

A/B testing

Copywriting

GDPR knowledge

Outils

Klaviyo

Shopify

Description du poste

SPORTLUX is seeking a CRM Specialist to plan, build and execute Dickies Europe’s CRM and email marketing—primarily via Klaviyo and the newsletter program. The role drives traffic, conversions and loyalty while integrating with ecommerce and marketing teams across Europe.

You will manage campaigns, flows and segmentation, balancing commercial and brand storytelling for product drops, collaborations and events. 2–4 years in CRM preferred.