Customer Relationship Management Specialist

Dickies®; Mendrisio; On-site; CHF 90,000 - 120,000; Full time

Job summary

SPORTLUX is seeking a CRM Specialist to plan, build and execute Dickies Europe’s CRM and email marketing—primarily via Klaviyo and the newsletter program. The role drives traffic, conversions and loyalty while integrating with ecommerce and marketing teams across Europe.

You will manage campaigns, flows and segmentation, balancing commercial and brand storytelling for product drops, collaborations and events. 2–4 years in CRM preferred.

Qualifications

• 2–4 years of experience in CRM, email marketing or lifecycle marketing within ecommerce.
• Strong hands-on knowledge of Klaviyo, including campaigns, flows, segmentation and Shopify integration.
• Experience with customer segmentation, lifecycle marketing, automation and A/B testing.
• Good copy and design sense; awareness of GDPR requirements; basic HTML is a plus.
• Experience in fashion, lifestyle, sportswear or consumer brands is a plus.

Responsibilities

• Plan, build and manage the CRM and email marketing calendar aligned with product launches and events.
• Build, test and send email campaigns in Klaviyo from briefing to deployment.
• Manage automated flows: welcome, abandoned cart, browse abandonment, post-purchase and win-back.
• Ensure Klaviyo‑Shopify integration and accurate customer data; monitor deliverability and consent.
• Create customer segments by market, behavior and engagement; run A/B tests to improve results.
• Report on open, click and revenue metrics with actionable insights.

Skills

Email marketing

Lifecycle marketing

Segmentation

A/B testing

Copywriting

GDPR knowledge

Tools

Klaviyo

Shopify

Job description

Reporting line: Direct report to Digital Marketing Manager

Scope: Dickies EMEA

About SPORTLUX

Founded in 2024, SPORTLUX is a multi-brand platform operating iconic streetwear and lifestyle brands. Headquartered in Dubai, with operational hubs in Mendrisio, London and New York, and a design hub in Milan, SPORTLUX runs brands end-to-end across strategy, design, go-to-market, wholesale and DTC.

About the Role

The CRM Specialist is responsible for planning, building and executing Dickies Europe's CRM and email marketing activity, with a primary focus on Klaviyo and the newsletter programme. The role grows and engages the customer base, driving traffic, conversion and long-term loyalty.

Working cross-functionally with Digital Marketing, E-commerce, Branding and external partners, this role will bring both commercial moments and brand stories, such as product drops, collaborations and events, into every customer communication.

Key Responsibilities

• Newsletter & Campaign Management
• Plan and manage the newsletter calendar in line with product launches, campaigns, collaborations and events.
• Build, test and send email campaigns in Klaviyo, from briefing copy and visuals to final deployment.
• Balance commercial and brand content to keep communications engaging and less transactional.
• Manage and optimise automated flows, including welcome, abandoned cart, browse abandonment, post-purchase and win-back.
• Ensure a robust Klaviyo-Shopify integration and accurate customer data.
• Monitor deliverability and list health, in line with GDPR and consent requirements.
• Build customer segments by market, behaviour, purchase history and engagement.
• Personalise content by country and language across European markets.
• Run A/B tests on subject lines, content and timing to improve results.
• Database Growth & Retention
• Grow the subscriber base through sign-up forms, on-site tools, events and collaborations.
• Drive repeat purchase and customer lifetime value through lifecycle communications.
• Support loyalty initiatives and explore additional channels such as SMS.
• Reporting & Performance
• Track open, click, conversion and revenue metrics for every campaign and flow.
• Produce regular reporting with actionable insights and recommendations.

Profile

• 2-4 years of experience in CRM, email marketing or lifecycle marketing, ideally within e-commerce.
• Strong hands‑on knowledge of Klaviyo, including campaigns, flows, segmentation and its integration with Shopify.
• Familiarity with customer segmentation, lifecycle marketing, automation and A/B testing.
• Good sense for copy and design; knowledge of GDPR requirements; basic HTML is a plus.
• Previous experience within fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.