Senior Lifecycle CRM Architect

HolidayCheck; Bottighofen; Hybrid; CHF 110,000 - 150,000; Full time

Benefits offered by this job

Workation in EU

Hybrid office model

Flexible working hours

Extensive training opportunities

Diverse corporate culture

Job summary

HolidayCheck is seeking a Senior CRM Automation & Lifecycle Manager who owns customer relationships across the entire lifecycle. You design journeys, determine trigger logic, channel orchestration, and data-driven strategies to maximize retention and rebooking.

You will collaborate with Content, Analytics, and Tech teams, apply AI opportunities, and shape how HolidayCheck talks to customers while driving measurable impact across CLV and revenue.

Qualifications

• 6+ years in CRM or lifecycle management with 3+ years in a strategic role.
• Data-driven decisions on segmentation, channels, and priorities.
• Hands-on with email, push, and WhatsApp as CRM channels.
• Experience with CDP or marketing automation platforms (Bloomreach, Braze, SFMC, Emarsys).
• Solid journey, retention, CLV, churn metrics with BI dashboards or SQL.
• Translate business requirements into scalable CRM strategies; balance stakeholders.
• Active use of AI tools and automation opportunities; pragmatic mindset.
• Native-level German (C2) for customer-centric communication.

Responsibilities

• Design and implement automated customer journeys end-to-end from strategy to go-live in our CDP.
• Define contact strategies and frequency logic across lifecycle for email, push, and WhatsApp.
• Translate RFM, CLV, and churn scores into segmentation, prioritization, and reactivation actions.
• Own journey-level performance based on KPIs like open/click rates, unsubscribes, and revenue.
• Own lifecycle and retention KPIs and derive clear optimization measures.
• Align CRM measures with business goals from units and coordinate with teams.
• Embed HolidayCheck Club across the customer journey and partner with cross-functional teams.
• Identify and implement AI and automation opportunities to scale lifecycle communication.

Skills

CRM strategy

Lifecycle management

Data-driven segmentation

Email marketing

Push notifications

WhatsApp

CDP / MA platforms

BI dashboards

SQL basics

German language

Tools

Bloomreach

Braze

Salesforce Marketing Cloud

Emarsys

Job description

HolidayCheck is seeking a Senior CRM Automation & Lifecycle Manager who owns customer relationships across the entire lifecycle. You design journeys, determine trigger logic, channel orchestration, and data-driven strategies to maximize retention and rebooking.

You will collaborate with Content, Analytics, and Tech teams, apply AI opportunities, and shape how HolidayCheck talks to customers while driving measurable impact across CLV and revenue.