Multi-Market CRM & Loyalty Campaign Lead

Groupe Clarins; Plan-les-Ouates; On-site; CHF 120,000 - 150,000; Full time

Job summary

Groupe Clarins seeks an experienced CRM professional to lead end-to-end campaign production across four markets, including localization, QA, deployment and post-send analysis. You will manage loyalty and VIP engagement, coordinate with Customer Care and e-commerce teams, and drive improvements through data-driven insights.

You will work with Adobe Campaign, Zendesk and other platforms to execute targeted journeys, newsletters and multi-channel communications, ensuring on-time delivery and

Qualifications

• At least 3 years of hands-on experience in CRM, lifecycle marketing or campaign operations.
• Experience translating a CRM strategy into direct communications across channels and loyalty programmes.
• Ability to drive business performance through direct-marketing metrics, segmentation and data analysis.
• Experience creating content for newsletters and managing campaigns.
• Working knowledge of HTML for email; familiarity with tools like BadSender / Email on Acid is beneficial.
• Strong English; knowledge of Nordic languages is an advantage.

Responsibilities

• CRM campaign production and deployment across four markets, with localization and platform setup.
• Coordinate newsletters in HTML and set up audiences, journeys and campaigns in Adobe Campaign.
• Quality assurance across content, links, rendering and tracking before launch.
• Troubleshoot campaign/platform issues with internal and external teams including Sinch and BadSender.
• Oversee Customer Care operations and escalation handling, with KPI monitoring.
• Execute loyalty, VIP and prospect engagement calendars and review results.
• Prepare monthly/quarterly/yearly reporting on campaign performance and data.
• Coordinate budgeting and cross-functional collaboration with E-commerce and Marketing teams.
• Support testing and implementation of new features and tools.

Skills

CRM experience

Lifecycle marketing

Campaign operations

Data analysis

Email HTML

Newsletter management

Adobe Campaign

Zendesk

Salesforce Commerce Cloud

Copywriting & visuals

Multi-market coordination

English proficiency

Tools

Adobe Campaign

BadSender

Email on Acid

Zendesk

Salesforce Commerce Cloud

Job description

Groupe Clarins seeks an experienced CRM professional to lead end-to-end campaign production across four markets, including localization, QA, deployment and post-send analysis. You will manage loyalty and VIP engagement, coordinate with Customer Care and e-commerce teams, and drive improvements through data-driven insights.

You will work with Adobe Campaign, Zendesk and other platforms to execute targeted journeys, newsletters and multi-channel communications, ensuring on-time delivery and