E-Commerce & CRM Manager (Shopify & Klaviyo)

Dagsmejan; Zürich; Hybrid; CHF 90,000 - 120,000; Full time

Job summary

Dagsmejan in Zurich is seeking a hands-on E-Commerce & CRM Manager to own day-to-day management of our Shopify store and Klaviyo email marketing, ensuring a seamless customer experience across markets.

You will drive content management, campaigns, product launches and performance analytics, collaborating with marketing and product teams, while staying hands-on and independently delivering improvements.

Qualifications

• 3–5 years hands-on experience in e-commerce, CRM or digital marketing.
• Strong Shopify experience including content management, merchandising and campaigns.
• Strong Klaviyo experience including campaign execution, segmentation and automated flows.
• Good understanding of ecommerce KPIs, conversion optimisation and customer retention.
• Strong analytical skills and data-driven decision making.
• Excellent attention to detail and structured execution.
• Excellent written and spoken English.
• Comfortable working independently and remotely (if a remote position).

Responsibilities

• Own day-to-day management of Shopify store content, products and promotions.
• Manage product/collection pages, navigation, merchandising and landing pages.
• Set up and execute seasonal campaigns, launches and promotions.
• Ensure a high-quality shopping experience across markets, languages and devices.
• Identify and implement website usability and conversion improvements.
• Monitor website performance and coordinate with external developers when needed.
• Collaborate with marketing and product teams for timely campaign execution.
• Manage Klaviyo email campaigns, segmentation and automated flows.
• Build and optimise email journeys to improve retention and revenue.
• Monitor email performance and adjust strategies.
• Analyse metrics to inform improvements and ensure multilingual quality.
• Track and analyse key ecommerce metrics and support testing and optimization.

Skills

E-commerce

CRM

Shopify

Klaviyo

Analytics

English

Remote work

Tools

Shopify

Klaviyo

GA4

Job description

Dagsmejan is a Swiss sleepwear brand combining science-based innovation, premium natural materials and Swiss design to improve sleep quality and recovery.

Today:

• We serve customers in 100+ countries
• We've helped 200,000+ people sleep better
• Our products are internationally recognised for innovation and performance
• Professional sports teams and athletes worldwide wear Dagsmejan to optimise recovery
• Over 80% of our turnover comes from direct-to-consumer channels

We are a focused, fast-growing brand with a strong emphasis on quality, consistency and long-term brand building.

The role

About Dagsmejan

Dagsmejan is a Swiss sleepwear brand combining science-based innovation, premium natural materials and Swiss design to improve sleep quality and recovery.

Today:

• We serve customers in 100+ countries
• We've helped 200,000+ people sleep better
• Our products are internationally recognised for innovation and performance
• Professional sports teams and athletes worldwide wear Dagsmejan to optimise recovery
• Over 80% of our turnover comes from direct-to-consumer channels

We are a focused, fast-growing brand with a strong emphasis on quality, consistency and long-term brand building.

We're looking for a hands-on E-Commerce & CRM Manager to take ownership of the day-to-day management and continuous improvement of our online store and email marketing.

You’ll ensure our Shopify store delivers an excellent customer experience, our campaigns and product launches are executed flawlessly, and our Klaviyo email marketing drives engagement, retention and revenue.

This is an operational and commercially focused role for someone who enjoys working directly in Shopify and Klaviyo, pays attention to details and takes pride in getting things right.

We’re not looking for a developer or a strategy-only manager. We’re looking for someone who can independently manage, execute and improve our e-commerce and CRM activities.

What you’ll do: E-commerce & website management (main focus)

• Own the day-to-day management of our Shopify store, ensuring content, products and promotions are accurate and up to date
• Manage product and collection pages, navigation, merchandising and campaign landing pages
• Set up and execute seasonal campaigns, product launches, promotions and other commercial activities
• Ensure a consistent and high-quality shopping experience across markets, languages and devices
• Identify and implement improvements to website usability, conversion and customer experience
• Monitor website performance, identify issues and coordinate with external developers or technical partners when needed
• Work closely with the marketing and product teams to ensure timely and accurate campaign execution

CRM & email marketing (Klaviyo)

• Manage the operational execution of email marketing campaigns in Klaviyo, including setup, segmentation, testing and scheduling
• Build, maintain and optimise automated email flows across the customer lifecycle
• Work with our content and design teams to turn campaign concepts into engaging, well-executed emails
• Manage customer segmentation and targeting to improve relevance, engagement and retention
• Monitor email performance, analyse results and recommend improvements
• Ensure accurate implementation and quality control across languages and markets
• Continuously improve email journeys to support customer lifetime value and repeat purchases

E-commerce performance & optimisation

• Track and analyse key e-commerce and CRM metrics, including conversion rate, email revenue, engagement and retention
• Identify opportunities to improve website and email performance through testing and optimisation
• Support A/B testing of website elements, email campaigns and customer journeys
• Ensure high standards of accuracy, consistency and quality across all customer touchpoints
• Work closely with the wider marketing team to support commercial goals and campaign performance

What we’re looking for

Must-have

• 3–5 years of hands‑on experience in e-commerce, CRM or digital marketing, ideally with a consumer or DTC brand
• Strong practical Shopify experience, including website content management, merchandising, campaigns and product management
• Strong practical Klaviyo experience, including campaign execution, segmentation, automated flows and performance analysis
• Good understanding of e-commerce KPIs, conversion optimisation and customer retention
• Strong analytical skills and confidence working with data to identify improvement opportunities
• Excellent attention to detail, with a structured and reliable approach to execution
• Strong organisational skills and the ability to manage multiple activities and deadlines independently
• Excellent written and spoken English
• A proactive, hands‑on attitude and willingness to take ownership
• Comfortable working independently and remotely (if a remote position)

Nice‑to‑have

• Experience with Shopify Plus
• Experience managing international or multilingual e-commerce stores
• German language skills
• Familiarity with Google Analytics 4 and other e-commerce analytics tools
• Experience with A/B testing and conversion rate optimisation
• Experience in premium consumer brands, fashion, wellness or lifestyle

Location

Zurich: Hybrid, 3 days per week in the office

Why join Dagsmejan?

• Work with an innovative Swiss brand that is redefining sleepwear through science and technology
• Take real ownership of two critical growth channels: our online store and email marketing
• Join a small, experienced and ambitious team with short decision paths
• Work with premium products and a strong, clearly defined brand
• Have a direct and visible impact on customer experience and commercial performance
• Enjoy a role that combines independent execution with continuous learning and improvement

We value reliability, initiative, attention to detail and quality of execution.