Hybrid Global GTM Leader — Luxury Brand Activation

Swarovski; Zürich; Híbrido; CHF 150 000 - 230 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Career development

Employee assistance program

Hybrid work options

Volunteer leave

Employee discounts

Accident insurance coverage

Pension fund benefits

Transit subsidy / free parking

Canteen

Resumo da oferta

Swarovski is seeking a Head of Go-to-Market to shape and lead the global activation agenda, translating brand strategy into scalable market execution across regions and channels. You will drive commercial activation at scale, influence how the brand comes to life in markets, and build the frameworks, partnerships, and capabilities for exceptional execution.

You will manage global launch planning, budget governance, and cross-market collaboration in a luxury brand context, leading a

Qualificações

• 10+ years of experience in Brand Marketing, Go-to-Market, Commercial Activation, Retail Marketing, Commercial Excellence, or related fields.
• Proven track record of leading global product launches, large-scale activations, and cross-market initiative deployment.
• Strong experience partnering with regional and local market organizations in a global matrix.
• Experience within luxury, fashion, jewelry, beauty, retail, or consumer lifestyle brands.
• Strong strategic planning and execution excellence, with the ability to translate direction into action.
• Demonstrated expertise in marketing investment planning, performance management, and ROI optimization.
• Strong stakeholder management, influencing, and business partnership skills.
• Commercial acumen with solid understanding of retail and customer experience.
• Strong project and program management skills, with agility in navigating change and complexity.
• Data-driven mindset with cross-functional leadership in complex matrix organizations.
• Excellent English comprehension

Responsabilidades

• Define and lead the global go-to-market vision, governance, and operating model.
• Translate brand strategy into clear, executable market activation plans.
• Align global priorities with local market needs and commercial opportunities.
• Lead global launch planning and ensure strong deployment of campaigns across markets.
• Oversee local marketing investment planning, budget governance, and resource allocation.
• Monitor marketing investment effectiveness, budget utilization, and activation performance.
• Drive execution excellence by ensuring launch readiness, activation governance, and reporting.
• Coordinate deployment of assets, guidelines, toolkits, and training materials for markets.
• Build and lead a high-performing GTM team with accountability and agility.
• Act as trusted partner across global, regional, and local teams to promote collaboration and scalable best practices.

Conhecimentos

Brand Marketing

Go-to-Market

Commercial Activation

Retail Marketing

Commercial Excellence

Global product launches

Cross-market deployment

Stakeholder management

Strategic planning

English proficiency

Descrição da oferta de emprego

Swarovski is seeking a Head of Go-to-Market to shape and lead the global activation agenda, translating brand strategy into scalable market execution across regions and channels. You will drive commercial activation at scale, influence how the brand comes to life in markets, and build the frameworks, partnerships, and capabilities for exceptional execution.

You will manage global launch planning, budget governance, and cross-market collaboration in a luxury brand context, leading a