Global GTM Lead: Luxury Brand Activation

Swarovski Crystal; Zürich; Hybrid; CHF 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work options

Employee discounts

Pension plan

Transport subsidy/parking

Canteen on site

Volunteering leave

Job summary

Swarovski Crystal in Zürich is seeking an accomplished Brand Marketing leader to own the global go-to-market vision. You will translate brand strategy into executable market activation plans, align global priorities with local market needs, and drive cross-market campaigns with precision and impact.

With 10+ years in luxury brand marketing and a proven record of global launches and large activations, you will partner with regional teams, oversee budget governance, and build a high-performing GTM

Qualifications

• 10+ years in Brand Marketing, GTM, or related fields.
• Led global product launches and large activations.
• Experience partnering with regional/local teams in a global matrix.
• Experience in luxury/fashion/retail/consumer lifestyle brands.
• Strong strategic planning, execution, and ROI focus.
• Excellent English comprehension.

Responsibilities

• Define and lead the global go-to-market vision, governance, and operating model.
• Translate brand strategy into executable market activation plans.
• Align global priorities with local market needs and commercial opportunities.
• Lead global launch planning and ensure strong deployment across markets.
• Oversee local marketing investment planning, budget governance, and resource allocation.
• Monitor marketing investment effectiveness, budget utilization, and activation performance.
• Coordinate assets, guidelines, toolkits, and training materials to support markets.
• Build and lead a high-performing GTM team with accountability, agility, and excellence.
• Act as a trusted partner across global, regional, and local teams, promoting collaboration and scalable best practices.

Skills

Brand Marketing

Go-to-Market

Commercial Activation

Stakeholder Management

Data-driven

Cross-functional Leadership

Marketing ROI

Retail Marketing

Project Management

English Proficiency

Job description

Swarovski Crystal in Zürich is seeking an accomplished Brand Marketing leader to own the global go-to-market vision. You will translate brand strategy into executable market activation plans, align global priorities with local market needs, and drive cross-market campaigns with precision and impact.

With 10+ years in luxury brand marketing and a proven record of global launches and large activations, you will partner with regional teams, oversee budget governance, and build a high-performing GTM