Head of Go-to-Market

Swarovski Crystal; Zürich; Hybrid; CHF 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work options

Employee discounts

Pension plan

Transport subsidy/parking

Canteen on site

Volunteering leave

Job summary

Swarovski Crystal in Zürich is seeking an accomplished Brand Marketing leader to own the global go-to-market vision. You will translate brand strategy into executable market activation plans, align global priorities with local market needs, and drive cross-market campaigns with precision and impact.

With 10+ years in luxury brand marketing and a proven record of global launches and large activations, you will partner with regional teams, oversee budget governance, and build a high-performing GTM

Qualifications

• 10+ years in Brand Marketing, GTM, or related fields.
• Led global product launches and large activations.
• Experience partnering with regional/local teams in a global matrix.
• Experience in luxury/fashion/retail/consumer lifestyle brands.
• Strong strategic planning, execution, and ROI focus.
• Excellent English comprehension.

Responsibilities

• Define and lead the global go-to-market vision, governance, and operating model.
• Translate brand strategy into executable market activation plans.
• Align global priorities with local market needs and commercial opportunities.
• Lead global launch planning and ensure strong deployment across markets.
• Oversee local marketing investment planning, budget governance, and resource allocation.
• Monitor marketing investment effectiveness, budget utilization, and activation performance.
• Coordinate assets, guidelines, toolkits, and training materials to support markets.
• Build and lead a high-performing GTM team with accountability, agility, and excellence.
• Act as a trusted partner across global, regional, and local teams, promoting collaboration and scalable best practices.

Skills

Brand Marketing

Go-to-Market

Commercial Activation

Stakeholder Management

Data-driven

Cross-functional Leadership

Marketing ROI

Retail Marketing

Project Management

English Proficiency

Job description

At Swarovski, you don't just join a brand - you help reinvent one of the most iconic names in fashion and design. Here, bold ideas matter, creativity drives change, collaboration is valued, and your work shapes how the world experiences brilliance. If you're ready to push boundaries, grow your skills, and leave your mark where innovation meets timeless elegance, we're ready for you.

About the job :

• Define and lead the global go-to-market vision, governance, and operating model
• Translate brand strategy into clear, executable market activation plans
• Align global priorities with local market needs and commercial opportunities
• Lead global launch planning and ensure strong deployment of campaigns across markets
• Oversee local marketing investment planning, budget governance, and resource allocation
• Monitor marketing investment effectiveness, budget utilization, and overall activation performance
• Drive execution excellence by ensuring launch readiness, activation governance, and consistent reporting
• Coordinate the deployment of assets, guidelines, toolkits, and training materials to support markets
• Build and lead a high-performing GTM team while fostering accountability, agility, and excellence
• Act as a trusted partner across global, regional, and local teams, promoting collaboration and scalable best practices

About you:

• 10+ years of experience in Brand Marketing, Go-to-Market, Commercial Activation, Retail Marketing, Commercial Excellence, or related fields
• Proven track record of leading global product launches, large-scale activations, and cross-market initiative deployment
• Strong experience partnering with regional and local market organizations in a global matrix
• Experience within luxury, fashion, jewelry, beauty, retail, or consumer lifestyle brands
• Strong strategic planning and execution excellence, with the ability to translate direction into action
• Demonstrated expertise in marketing investment planning, performance management, and ROI optimization
• Strong stakeholder management, influencing, and business partnership skills
• Commercial acumen combined with a solid understanding of retail and customer experience
• Strong project and program management skills, with agility in navigating change and complexity
• Data-driven mindset with strong cross-functional collaboration and leadership in complex matrix organizations
• Excellent English comprehension

What we offer:

• Learning and career development programs to help you grow
• A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters
• Hybrid and flexible work options to support your work-life balance
• Paid volunteering leave to support causes that matter to you
• Exclusive employee discounts on Swarovski products
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with buffet

About Swarovski Swarovski creates crystal-based products of unique quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria in 1895, we design, manufacture, and sell the world's finest crystals, gemstones, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor. Sustainability and responsibility are at the heart of our brand, from circular innovation to diversity, inclusion, and the philanthropic work of the Swarovski Foundation. We empower people to express their individuality with confidence and respect and we believe that different perspectives make us stronger. Swarovski is an equal opportunity employer. We are committed to fair, inclusive recruitment and to building a workplace where everyone feels they truly belong.

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