Head of Go-to-Market

Swarovski International Holding AG; Männedorf; Hybrid; CHF 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work options

Employee discounts on Swarovski

Pension fund conditions

Public transportation subsidy or free/

Canteen

Job summary

Swarovski International Holding AG is seeking a Head of Go-to-Market to shape and drive the global activation agenda. You will translate brand strategy into market-ready plans and align global priorities with local market needs to enable compelling activations across channels.

You will build and lead a high-performing GTM team, oversee launches, investments, and governance while collaborating with global, regional, and local teams to ensure consistent, scalable execution in a luxury fashion and

Qualifications

• 10+ years of experience in Brand Marketing, Go-to-Market, Commercial Activation, Retail Marketing or related fields.
• Proven track record leading global product launches and large-scale activations.
• Strong stakeholder management and cross-functional leadership in a global matrix.

Responsibilities

• Define and lead the global go-to-market vision, governance, and operating model.
• Translate brand strategy into executable market activation plans.
• Align global priorities with local market needs and opportunities.

Skills

Brand Marketing

Go-to-Market

Commercial Activation

Retail Marketing

Commercial Excellence

Data-driven mindset

Education

Master’s degree

Job description

Head of Go-to-Market

Swarovski International Holding AG Vacant since : 13.10.2026 Number of jobs : 1 8708 Männedorf (ZH) 100% By agreement Permanent Registration requirement

At Swarovski, you don’t just join a brand - you help reinvent one of the most iconic names in fashion and design. Here, bold ideas matter, creativity drives change, collaboration is valued, and your work shapes how the world experiences brilliance. If you’re ready to push boundaries, grow your skills, and leave your mark where innovation meets timeless elegance, we’re ready for you.

We are looking for a Head of Go-to-Market to shape and lead our global activation agenda, turning brand strategy into impactful market execution across regions and channels.

This is your chance to drive commercial activation at scale, influence how our brand comes to life in the market, and build the frameworks, partnerships, and capabilities that enable exceptional execution.

About the job :

Your responsibilities include, but are not limited to:

• Define and lead the global go-to-market vision, governance, and operating model
• Translate brand strategy into clear, executable market activation plans
• Align global priorities with local market needs and commercial opportunities
• Lead global launch planning and ensure strong deployment of campaigns across markets
• Oversee local marketing investment planning, budget governance, and resource allocation
• Monitor marketing investment effectiveness, budget utilization, and overall activation performance
• Drive execution excellence by ensuring launch readiness, activation governance, and consistent reporting
• Coordinate the deployment of assets, guidelines, toolkits, and training materials to support markets
• Build and lead a high-performing GTM team while fostering accountability, agility, and excellence
• Act as a trusted partner across global, regional, and local teams, promoting collaboration and scalable best practices

About you:

• 10+ years of experience in Brand Marketing, Go-to-Market, Commercial Activation, Retail Marketing, Commercial Excellence, or related fields
• Proven track record of leading global product launches, large-scale activations, and cross-market initiative deployment
• Strong experience partnering with regional and local market organizations in a global matrix
• Experience within luxury, fashion, jewelry, beauty, retail, or consumer lifestyle brands
• Strong strategic planning and execution excellence, with the ability to translate direction into action
• Demonstrated expertise in marketing investment planning, performance management, and ROI optimization
• Strong stakeholder management, influencing, and business partnership skills
• Commercial acumen combined with a solid understanding of retail and customer experience
• Strong project and program management skills, with agility in navigating change and complexity
• Data-driven mindset with strong cross-functional collaboration and leadership in complex matrix organizations

What we offer:

• Learning and career development programs to help you grow
• A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters
• Hybrid and flexible work options to support your work-life balance
• Paid volunteering leave to support causes that matter to you
• Exclusive employee discounts on Swarovski products
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with buffet

About Swarovski

Swarovski creates crystal-based products of unique quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria in 1895, we design, manufacture, and sell the world’s finest crystals, gemstones, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor.

Sustainability and responsibility are at the heart of our brand, from circular innovation to diversity, inclusion, and the philanthropic work of the Swarovski Foundation. We empower people to express their individuality with confidence and respect, and we believe that different perspectives make us stronger.

Swarovski is an equal opportunity employer. We are committed to fair, inclusive recruitment and to building a workplace where everyone feels they truly belong.

• Work location 8708 Männedorf (ZH)
• Workload 100%
• Employment start By agreement
• Employment duration Permanent

• Qualification skilled
• Work experience More than 3 years
• Education Master’s degree from a university or equivalent

• English Orally : Very good knowledge Written : Very good knowledge