Global Brand Activations Leader

On; Zürich; On-site; CHF 180,000 - 280,000; Full time

Job summary

On, the fast-growing global sportswear brand, seeks a Global Director of Brand Events to elevate our event ecosystem. You will shape activation strategy, scale with tools and partnerships, and lead a high-performing, global team of brand activation experts.

You will drive immersive formats across physical, digital, and hybrid events, align with campaigns, and empower markets with global guidelines and measurable performance insights.

Qualifications

• 10+ years of leading global events with measurable impact.
• 7+ years of managing high-performing teams in international orgs.
• Experience in sportswear or performance brands is preferred.

Responsibilities

• Set the global strategic vision for brand activations and events.
• Develop immersive event formats aligned with campaigns and GTM initiatives.
• Identify and implement tools/tech to scale event experiences.
• Source and manage partnerships to maximize event impact.
• Define global standards and ensure consistent execution.
• Lead development of communication frameworks across events.
• Grow On’s global community through impactful activations.

Skills

Global events leadership

Team leadership

Sportswear brand experience

Creative agency background

Hybrid/physical/digital events

Job description

On, the fast-growing global sportswear brand, seeks a Global Director of Brand Events to elevate our event ecosystem. You will shape activation strategy, scale with tools and partnerships, and lead a high-performing, global team of brand activation experts.

You will drive immersive formats across physical, digital, and hybrid events, align with campaigns, and empower markets with global guidelines and measurable performance insights.