Global Brand Events Leader – Immersive Activations

On AG; Zürich; Vor Ort; CHF 180.000 - 240.000; Vollzeit

Zusammenfassung

On AG is seeking a Global Head of Brand Events to elevate our global event ecosystem from Zürich. This leadership role will shape the brand activation strategy, build scalable programs, and forge partnerships that enhance fan engagement worldwide.

The successful candidate will lead a high-performing, global team and drive immersive event formats across physical, digital, and hybrid experiences, aligning with On’s campaigns and Go-To-Market plans.

Qualifikationen

• 10+ years of experience leading and delivering global events.
• 7+ years of experience managing and developing high-performing teams.
• Experience within global sportswear/athletic brands with community-driven marketing.

Aufgaben

• Set the global strategic vision for brand activations and events at On.
• Develop immersive event formats aligned with global campaigns and GTM initiatives.
• Identify and implement tools and technologies to elevate event experiences and enable scale.
• Source, negotiate, and manage partnerships with relevant organizations to drive event impact and success.
• Promote and amplify the full range of On’s brand activations across channels and markets.
• Define global event brand standards and ensure consistent execution across all touchpoints.
• Analyze event performance and data to drive continuous improvement and learning.
• Enable and support markets to execute events in line with global brand guidelines.
• Lead the development of communication frameworks across pre-, during-, and post-event moments.
• Grow and strengthen On’s global community and fan base through impactful activations.
• Build, lead, and develop a high-performing global team of brand activation and event experts.

Kenntnisse

Global events leadership

Team management

Brand activation

Event formats

Partnership management

Ausbildung

Bachelor's degree

Jobbeschreibung

On AG is seeking a Global Head of Brand Events to elevate our global event ecosystem from Zürich. This leadership role will shape the brand activation strategy, build scalable programs, and forge partnerships that enhance fan engagement worldwide.

The successful candidate will lead a high-performing, global team and drive immersive event formats across physical, digital, and hybrid experiences, aligning with On’s campaigns and Go-To-Market plans.