Global Digital Marketing & CRM Specialist

Tissot SA; Le Locle; On-site; CHF 90,000 - 120,000; Full time

Job summary

Digital Marketing & CRM Specialist at Tissot SA in Le Locle will support the management and continuous improvement of the brand's digital assets across markets, ensuring a consistent brand experience.

You will lead email marketing, campaign planning, audience segmentation, and CRM integration with Retail, E-commerce and Customer Service, while upholding GDPR and data privacy standards.

Qualifications

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• First successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Responsibilities

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar with cross-functional teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across customer communications.
• Improve segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and targeting strategies.
• Monitor campaign delivery, KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service and other initiatives.
• Oversee the Register My Watch ecosystem and its improvement.
• Create and manage contests, registration, and lead-gen landing pages.
• Ensure GDPR compliance and data privacy with Legal teams.
• Develop guidelines and governance for global markets.
• Support development of B2B newsletter communications.
• Create/adapt copy for paid media campaigns and support global markets.

Skills

Analytical skills

Communication skills

Organization & planning

Detail-oriented

Team player

Education

Degree in Digital Marketing

Degree in Computer Sciences

Degree in Media Engineering

Tools

Salesforce Marketing Cloud

Job description

Digital Marketing & CRM Specialist at Tissot SA in Le Locle will support the management and continuous improvement of the brand's digital assets across markets, ensuring a consistent brand experience.

You will lead email marketing, campaign planning, audience segmentation, and CRM integration with Retail, E-commerce and Customer Service, while upholding GDPR and data privacy standards.