E‑commerce & CRM Lead (Salesforce/Magento) – Remote

The British American Tobacco Group; Vaud; Hybrid; CHF 110,000 - 140,000; Full time

Benefits offered by this job

Remote work up to 40% weekly within Sw

Competitive, above-average salary

International and diverse work環境

Top employer recognition and awards

Excellent working environment with a年轻

Job summary

British American Tobacco Switzerland is seeking an E-commerce & CRM Executive in Lausanne to lead omnichannel strategies and drive online growth. You will manage CMS/CRM initiatives, coordinate content and campaigns, and collaborate with internal teams and external partners to maximise performance.

Proficiency in Salesforce, Magento, Google Analytics, and BI tools, plus 3+ years in digital marketing, are required. A hybrid Swiss role with remote flexibility awaits the right candidate.

Qualifications

• Bachelor’s degree in marketing or relevant field or equivalent experience.
• Minimum of 3 years’ experience in digital marketing / e-commerce.
• Proficient English and/or French and/or German.
• Experience with CMS and CRM solutions: Salesforce.
• Working knowledge of reporting and analytics tools.
• Basic understanding of SDLC and website/architecture integrations.

Responsibilities

• Define, take responsibility for, and implement e-commerce strategies on various channels.
• Drive sales and growth via CMS and CRM opportunities.
• Oversee copy and visual content and coordinate with departments for online/offline comms.
• Develop and monitor budgets and manage projects with development agencies.
• Coordinate reporting and analytics across all digital channels.
• Identify synergies with other teams to optimize strategies.

Skills

Digital marketing

E-commerce

Entrepreneurial mindset

Proactive and ownership

Education

Bachelor’s degree in marketing or relevant field

Tools

Salesforce

Magento

Google Analytics

Power BI/Tableau

Job description

British American Tobacco Switzerland is seeking an E-commerce & CRM Executive in Lausanne to lead omnichannel strategies and drive online growth. You will manage CMS/CRM initiatives, coordinate content and campaigns, and collaborate with internal teams and external partners to maximise performance.

Proficiency in Salesforce, Magento, Google Analytics, and BI tools, plus 3+ years in digital marketing, are required. A hybrid Swiss role with remote flexibility awaits the right candidate.