Demand Gen Leader – ABM & B2B Growth (Remote)

Lucca; Genf; Hybrid; CHF 85.000 - 90.000; Vollzeit

Benefits dieser Stelle

Dual collective bonus system.

Pension plan 100% covered.

Lunch card Swibeco.

Swibeco discounts.

Remote-friendly policy

Zusammenfassung

Lucca in Geneva is seeking a commercially minded marketing professional to strengthen our Swiss acquisition engine and grow market presence in a fast-paced environment. Reporting to the Head of Marketing, you will develop demand-generation programs, create compelling content, and coordinate with Sales to align marketing with priorities.

The Swiss team collaborates with global colleagues across Europe, and Lucca offers a remote-friendly policy with two remote days per week.

Qualifikationen

• 5+ years full stack marketing experience, ideal in B2B.
• Strong understanding of B2B buyer journeys, ICPs and demand-gen principles.
• Excellent content and copywriting skills with adaptable messaging for audiences and funnel stages.
• Hands-on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing.
• Strong analytical mindset; connect marketing activity with business outcomes.
• Comfortable collaborating with Sales and translating priorities into Marketing actions.
• Strong project and stakeholder management skills.
• Autonomous, entrepreneurial and hands-on; move from strategy to execution.
• German (fluent), French (fluent), English (business proficient).

Aufgaben

• Develop and optimise demand-generation and ABM initiatives to increase qualified demand and acquisition pipeline.
• Identify demand signals and account opportunities to refine targeting and activation.
• Drive target-account engagement and improve the volume and quality of qualified pipeline.
• Translate business and acquisition priorities into compelling content, messaging and activation initiatives across the buyer journey.
• Produce locally relevant commercial content, including GEO/SEO and gated acquisition assets.
• Work closely with PMM to ensure content and demand-generation initiatives reflect relevant product positioning and customer needs.
• Work with the Marketing Programs Manager to activate demand-generation initiatives across relevant channels.
• Work closely with Sales to align Marketing activation with acquisition priorities and ensure a strong connection between demand generation and commercial activity.

Kenntnisse

Full stack marketing

B2B marketing

Content writing

ABM

SEO

Performance marketing

Analytics

Sales collaboration

Project management

German language

French language

English business

Ausbildung

Bachelor's degree in Marketing/Business/Communications

Jobbeschreibung

Lucca in Geneva is seeking a commercially minded marketing professional to strengthen our Swiss acquisition engine and grow market presence in a fast-paced environment. Reporting to the Head of Marketing, you will develop demand-generation programs, create compelling content, and coordinate with Sales to align marketing with priorities.

The Swiss team collaborates with global colleagues across Europe, and Lucca offers a remote-friendly policy with two remote days per week.