E-commerce & CRM Growth Lead — Remote in Switzerland

BAT; Lausanne; Hybrid; CHF 90,000 - 120,000; Full time

Benefits offered by this job

Remote work up to 40% within Swiss ter

Competitive salary

Global Top Employer recognition

Job summary

British American Tobacco Switzerland in Lausanne seeks an E-commerce & CRM Executive to drive online channels across marketing and sales. You will lead CMS/CRM initiatives, supervise content, analyze performance, and coordinate cross‑functional teams.

The role combines strategic planning with hands‑on execution in a fast‑paced, tech‑savvy environment. You bring a minimum of 3 years in digital marketing/e‑commerce, a marketing-related degree, and proficiency in Salesforce or similar CMS/CRM

Qualifications

• Bachelor’s degree in marketing or a relevant field or equivalent experience.
• Minimum of 3 years’ experience in digital marketing / e-commerce.
• Proficient English and/or French and/or German.
• Experience with CMS and CRM solutions Salesforce.
• Working knowledge of reporting and analytics tools.
• Basic understanding of SDLC and development cycles.
• Understanding of website architecture and software integrations (DNS, APIs).

Responsibilities

• Defining, taking responsibility for, and implementing e-commerce strategies on various channels.
• Driving sales and e-commerce growth by identifying opportunities via CMS and CRM.
• Content understanding and supervision of copy and visual content, coordinating with other departments.
• Developing and monitoring budget.
• Managing projects with development agency and internal stakeholders.
• Overseeing digital projects and keeping timelines.
• Coordinating reporting and analytics across all digital channels.
• Finding synergies with other teams to identify successful strategies.

Skills

Digital marketing

E-commerce

CMS/CRM (Salesforce)

Analytics

Content coordination

Education

Bachelor’s degree in marketing or relevant field

Tools

Salesforce

Magento

Google Analytics

Power BI/Tableau

Job description

British American Tobacco Switzerland in Lausanne seeks an E-commerce & CRM Executive to drive online channels across marketing and sales. You will lead CMS/CRM initiatives, supervise content, analyze performance, and coordinate cross‑functional teams.

The role combines strategic planning with hands‑on execution in a fast‑paced, tech‑savvy environment. You bring a minimum of 3 years in digital marketing/e‑commerce, a marketing-related degree, and proficiency in Salesforce or similar CMS/CRM