E-commerce & CRM Executive

BAT; Lausanne; Hybrid; CHF 90,000 - 120,000; Full time

Benefits offered by this job

Remote work up to 40% within Swiss ter

Competitive salary

Global Top Employer recognition

Job summary

British American Tobacco Switzerland in Lausanne seeks an E-commerce & CRM Executive to drive online channels across marketing and sales. You will lead CMS/CRM initiatives, supervise content, analyze performance, and coordinate cross‑functional teams.

The role combines strategic planning with hands‑on execution in a fast‑paced, tech‑savvy environment. You bring a minimum of 3 years in digital marketing/e‑commerce, a marketing-related degree, and proficiency in Salesforce or similar CMS/CRM

Qualifications

• Bachelor’s degree in marketing or a relevant field or equivalent experience.
• Minimum of 3 years’ experience in digital marketing / e-commerce.
• Proficient English and/or French and/or German.
• Experience with CMS and CRM solutions Salesforce.
• Working knowledge of reporting and analytics tools.
• Basic understanding of SDLC and development cycles.
• Understanding of website architecture and software integrations (DNS, APIs).

Responsibilities

• Defining, taking responsibility for, and implementing e-commerce strategies on various channels.
• Driving sales and e-commerce growth by identifying opportunities via CMS and CRM.
• Content understanding and supervision of copy and visual content, coordinating with other departments.
• Developing and monitoring budget.
• Managing projects with development agency and internal stakeholders.
• Overseeing digital projects and keeping timelines.
• Coordinating reporting and analytics across all digital channels.
• Finding synergies with other teams to identify successful strategies.

Skills

Digital marketing

E-commerce

CMS/CRM (Salesforce)

Analytics

Content coordination

Education

Bachelor’s degree in marketing or relevant field

Tools

Salesforce

Magento

Google Analytics

Power BI/Tableau

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Switzerland has an exciting opportunity for an E-commerce & CRM Executive in Lausanne

Your Key Responsibilities Will Include

• Defining, taking responsibility, and implementing e-commerce strategies on various channels
• Driving sales and e-commerce growth by identifying and implementing opportunities via CMS and CRM.
• Content understanding and supervision of copy and visual content, flexible planning of actions incl. coordination with other departments and off-/online communication
• Developing and monitoring budget
• Managing projects with our technical development agency and internal stakeholders
• Overseeing and managing the different digital projects in scope and being the timeline guardian
• Overseeing and coordinating reporting and analytics across all digital channels
• Finding and coordinating synergies with other teams to identify successful strategies

What are we looking for?

You

• Have an entrepreneurial mindset with the ability to deliver high quality in a fast-moving environment
• Are proactive, have a sense of ownership and take pride in your performance and its impact on company’s success
• Have a thing for technology and the digital world in general and are up to date in the latest trends

Essential Experience, Skills And Knowledge

• Bachelor’s degree in marketing or relevant field or equivalent experience
• A minimum of 3 years’ experience in digital marketing / e-commerce
• Proficient English and/or French and/or German
• Experience in working with CMS and CRM solutions Salesforce
• Working knowledge of reporting and analytics tools
• Basic understanding of technical development cycles (SDLC)
• Basic understanding of website/network architecture, and software integrations (DNS, APIs, etc.)

SPECIFIC TOOLS

• Salesforce
• Magento
• Google Analytics
• Power BI/ Tableau

BENEFICIAL

• Understanding of SEO, SEM & Traffic Acquisition in general
• Working knowledge of payment processing platforms

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• An excellent working environment within a young, dynamic, and motivated team
• An international and diverse work atmosphere
• A competitive, above-average salary
• Remote work up to 40% weekly within Swiss territory
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.