Digital Marketing & CRM Specialist

Tissot SA; Le Locle; On-site; CHF 90,000 - 120,000; Full time

Job summary

Digital Marketing & CRM Specialist at Tissot SA in Le Locle will support the management and continuous improvement of the brand's digital assets across markets, ensuring a consistent brand experience.

You will lead email marketing, campaign planning, audience segmentation, and CRM integration with Retail, E-commerce and Customer Service, while upholding GDPR and data privacy standards.

Qualifications

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• First successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Responsibilities

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar with cross-functional teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across customer communications.
• Improve segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and targeting strategies.
• Monitor campaign delivery, KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service and other initiatives.
• Oversee the Register My Watch ecosystem and its improvement.
• Create and manage contests, registration, and lead-gen landing pages.
• Ensure GDPR compliance and data privacy with Legal teams.
• Develop guidelines and governance for global markets.
• Support development of B2B newsletter communications.
• Create/adapt copy for paid media campaigns and support global markets.

Skills

Analytical skills

Communication skills

Organization & planning

Detail-oriented

Team player

Education

Degree in Digital Marketing

Degree in Computer Sciences

Degree in Media Engineering

Tools

Salesforce Marketing Cloud

Job description

This job posting was published here directly by one of our clients. The State Secretariat for Economic Affairs has no control over its content or quality.

Digital Marketing & CRM Specialist

Tissot SA Vacant since : 09.10.2026 2400 Le Locle (NE) 100% By agreement Permanent

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The company

has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting a Digital Marketing & CRM Specialist based in Le Locle to join the International Digital Marketing team at Headquarters!

Description

As a Digital Marketing & CRM Specialist, you will support the management and continuous improvement of 's Website and digital assets across markets. You will support the delivery of a consistent brand experience across 's brand website.

Your main responsibilities will be as followed:

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.

Profile

• Passionate follower of digital marketing trends and practices.
• Strong analytical skills.
• Strong organizational, planning and time management skills.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Detail-oriented with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive team player with the ability to work independently and take initiative.

Professional requirements

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Languages

Fluent in French and English.

Company address

Chemin des Tourelles 17 - 2400 Le Locle

Contact

-

• SA
  Chemin des Tourelles 17
  2400 Le Locle

jid8323533jm jit1041jm jiy26jm

• Work location 2400 Le Locle (NE)
• Workload 100%
• Employment start By agreement
• Employment duration Permanent

• By online Online form