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Résumé du poste
A dynamic marketing firm in Toronto is seeking a Marketing Automation Manager to lead and optimize the automation strategy, drive personalized customer journeys, and boost campaign performance. Candidates should have over 3 years of experience in marketing operations and be proficient in tools like Marketo and Salesforce. This is an excellent opportunity for those passionate about data-driven marketing.
Qualifications
- Over 3 years of experience in marketing operations or production management.
- Experience with marketing automation and CRMs (e.g., Marketo, Salesforce).
- Familiarity with sales enablement tools (e.g., Seismic).
Responsabilités
- Execute email marketing campaigns in marketing automation platforms.
- Optimize marketing automation programs for maximum performance.
- Monitor and adjust automation campaigns to improve KPIs and business impact.
Connaissances
Formation
Outils
Marketing / PR / Events
MoD is looking for a Marketing Automation Manager to join our client’s dynamic marketing team! A role where you will lead and optimize their automation strategy, drive personalized customer journeys, and boost campaign performance.
If you’re passionate about data-driven marketing and love turning insights into impact, this could be the role for you!
Key Responsibilities:
• Execute email marketing campaigns in marketing automation platforms (ie. Marketo)
• Database maintenance, content production and campaign execution
• Plan, execute, and measure experiments and conversion tests
• Optimize marketing automation programs for maximum performance
• Produce documentation, process maps, and reports to support marketing operations
• Monitor and adjust automation campaigns to improve KPIs and business impact
Key Qualifications:
• University degree or equivalent experience
• Over 3 years of experience in marketing operations or production management
• Experience with marketing automation and CRMs (e.g., Marketo, Salesforce, Adobe Journey Optimizer)
• Familiarity with sales enablement tools (e.g., Seismic)
• Experience with content production tools (e.g., Adobe Creative Suite) and database management
Apply below today by clicking on the “Apply for Job” button.
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