Manager, Lifecycle Marketing

Canadian Blood Services; Ottawa; Hybrid; CAD 108,000 - 126,000; Full time

Job summary

A national health organization seeks a full-time Manager for Lifecycle Marketing to join the Donor Engagement and Corporate Reputation team. This role requires the development of strategies for donor retention and engagement through personalized campaigns. The ideal candidate will possess extensive experience in lifecycle marketing, particularly within the healthcare or nonprofit sectors. The position is hybrid, requiring some onsite presence in Ontario, and involves collaboration across various teams. This opportunity allows for meaningful contributions to community well-being.

Benefits

4 weeks' vacation

Annual performance award up to 10%

Comprehensive health benefits

Qualifications

• 7+ years of experience in lifecycle marketing, ideally within healthcare or nonprofit sectors.
• Minimum of 5 years' experience with CRM and marketing automation.
• Proven ability to design and execute strategic marketing initiatives across multiple channels.

Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy.
• Design personalized omnichannel campaigns to enhance donor engagement.
• Optimize campaigns based on analytics and performance metrics.

Skills

Lifecycle marketing

Customer Relationship Management (CRM)

Email marketing

Data analysis

Campaign management

Education

University degree in business, marketing or communications

Tools

Marketing automation technologies

CRM software

Job description

Select how often (in days) to receive an alert:

Please note this role will work in a hybrid environment. The successful candidate will be working at one of our major site offices in Ontario (Ottawa, Brampton or Toronto) and will be working a mixture of on‑site and off‑site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in‑person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 8081

Employment status: Temporary full-time
Position's anticipated end date: 2028-12-27
Possible schedule/FTE:1.00

Classification: MGMT
Salary/Rate of pay: $108,493 - $125,026

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up‑to‑date resume.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission‑driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a Regular full‑time Manager, Lifecycle Marketing to join our dynamic Insights and Donor Experience team in our Donor Engagement and Corporate Reputation (DECR) division.

TheInsights and Donor Experience teamis responsible for supporting Canadian Blood Services by providing data driven insights into our donor base, critical to supporting our growth initiatives.

In this role, you will optimize our donor base and drive multi‑product penetration through the design and delivery of the lifecycle marketing strategy and plan. You will work collaboratively across marketing and the wider enterprise, this critical marketing role will design and execute lifecycle marketing strategies to deliver class‑leading B2B and B2C engagement, retention and customer lifetime value outcomes.

To be successful in this role you will be required to thrive in an environment of problem solving, demonstrating advanced business acumen and a strong understanding of data, analytics and technology. You must also have experience in the design and operationalizing of behavioural segmentation, targeting strategies and value proposition design. You will bring extensive, in‑depth knowledge of Customer Relationship Management (CRM) software and technologies, experience across addressable channels including email, SMS, outbound calling and push notifications. Additionally, you will have end to end campaign management experience including development of marketing automation programs, management of customer contact rules and campaign hierarchy, and directing trigger based (automatic and semi‑automatic) and ad‑hoc campaigns.

You will work collaboratively with the Manager, Marketing‑Lifecycle Marketing, across the integrated marketing team and wider organization – building and executing donor lifecycle journeys that enhance loyalty, meet both high volume and highly specific patient needs, manage donor frequency and optimize agile multi‑product participation.

• Leveraging your demonstrated knowledge and expertise, you will develop and execute a comprehensive strategy across the entire donor journey (onboarding to advocacy).
• Focusing on your creative mindset and strategic thinking, you will design personalized omnichannel campaigns (email, SMS, push notifications, etc.) to enhance donor retention, engagement, and loyalty.
• You will be responsible for using segmentation and insights to tailor experiences and maximize customer lifetime value.
• Applying your exceptional organizational skills, you will manage donor contact strategies and campaign calendars.
• Utilizing your strong analytical skills with the ability to interpret data and translate insights into actionable strategies, you will use data and analytics to optimize campaigns and improve key metrics.
• You will report on campaign performance, ROI, and business impact.
• Harnessing your continuous growth mindset, you will identify cross‑sell opportunities and provide insights to senior leadership.
• Drawing on your outstanding communication and relationship building skills, you will work with internal teams and external vendors to deliver lifecycle campaigns.
• You will ensure alignment and integration with broader marketing initiatives.
• You will act as a subject matter expert in lifecycle marketing best practices.
• Using your excellent financial management skills, you will manage and allocate budgets effectively.
• Concentrating on your strong interpersonal skills, you will collaborate on funding strategies to support lifecycle marketing goals.
• You will be responsible for ensuring transparency and accountability in budget reporting.

Desired education and skills

• University degree in business, marketing or communications, or equivalent work experience is required.
• 7+ years of experience in lifecycle marketing, email marketing, or customer retention roles, ideally within healthcare, nonprofit, or mission‑driven organizations.
• Minimum of 5 years’ experience working within CRM and marketing automation technologies.
• Proven experience developing, implementing and overseeing strategic lifecycle marketing initiatives across a broad range of targeted and personalized communication channels that deliver business and customer value.
• Direction and development of marketing automation programs including trigger based, automated journeys and tactical or ad‑hoc campaigns.
• Strong understanding of the MarTech landscape and use of AI or Machine Learning to optimize campaigns.
• Demonstrated experience in conducting regular evaluation and analysis of lifecycle/ direct marketing campaigns to provide meaningful, actionable insights.
• Experience across addressable channels including email, SMS, outbound calling, push notifications and website personalization.
• Financial management, project management and marketing related certificates will be considered an asset.
• An equivalent combination of education, training and experience may be considered.

What we offer you

• 4 weeks' vacation
• Annual performance award up to 10%
• Comprehensive group health, dental and vision benefits for you and your family
• Employee discounts, wellness program, professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
• You may be expected to travel a couple of times per year within Ontario, and as required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up‑to‑date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [e-mail] and [e-mail] to your safe senders list.

Applicants who require accommodation should discuss their needs with us.