Trade Marketing Manager - Groceries

Placements24; Kimberley; On-site; CAD 51,000 - 77,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Professional development opportunities

Employee wellness programs

Exposure to leading grocery partners

Job summary

Placements24 seeks a strategic Trade Marketing Manager for the grocery channel in Kimberley, Northern Cape. You will develop and drive trade marketing plans, manage in-store promotions, and partner with sales to grow brand share.

A strong background in FMCG trade marketing and data-driven decision making is essential. Lead budget management, analyze ROI, and stay ahead of market trends while coordinating with marketing to align trade and brand strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–6 years of trade marketing experience in FMCG grocery sector.
• Strong analytical and strategic thinking abilities.

Responsibilities

• Develop and execute trade marketing strategies for the grocery channel.
• Plan in-store promotions, merchandising, and POS initiatives.
• Collaborate with sales and retail partners on joint business plans.
• Analyze trade spend ROI and optimize investments.
• Provide category insights and shelf-space recommendations.
• Ensure consistent brand execution across grocery touchpoints.
• Manage the trade marketing budget and resources.

Skills

Analytical skills

Negotiation

Communication

MS Office

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

MS Office

Job description

About the Role

Our client, a well-established FMCG company, is seeking a strategic Trade Marketing Manager to oversee their grocery channel. This pivotal role is based in Kimberley, Northern Cape. The Trade Marketing Manager will be responsible for developing and implementing effective trade marketing strategies and plans to drive sales, enhance brand presence, and build strong relationships with grocery retailers. We are looking for a seasoned professional with extensive experience in trade marketing within the FMCG grocery sector, possessing a deep understanding of retail dynamics, category management, and promotional planning. The ideal candidate will possess strong analytical, strategic thinking, and execution skills. This is an excellent opportunity to make a significant impact on brand performance and sales growth within a key retail channel for a leading organization. Join a company that is committed to driving success in the competitive grocery market in Kimberley.

Key Responsibilities

• Develop and execute comprehensive trade marketing strategies for the grocery channel.
• Plan and manage in-store promotions, merchandising programs, and point-of-sale (POS) initiatives.
• Collaborate with sales teams and key grocery retail partners to implement joint business plans.
• Analyze trade spend effectiveness and ROI, optimizing investment for maximum impact.
• Develop category insights and propose strategic recommendations for shelf space and product placement.
• Ensure consistent brand execution and visibility across all grocery retail touchpoints.
• Manage the trade marketing budget and ensure efficient allocation of resources.
• Stay abreast of market trends, competitor activities, and shopper behavior within the grocery sector.
• Work closely with the marketing and brand teams to ensure alignment of trade and brand strategies.
• Drive brand growth and market share within key grocery accounts in Northern Cape.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in trade marketing, preferably within the FMCG grocery sector.
• Proven track record of developing and executing successful trade marketing plans.
• Strong understanding of the South African grocery retail landscape and channel dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in trade marketing analytics and data interpretation.
• Strong negotiation and communication skills.
• Ability to collaborate effectively with sales, marketing, and retail partners.
• Proficiency in MS Office Suite.
• Based in or willing to relocate to Kimberley.

Benefits

• Competitive salary package with performance incentives.
• Medical aid and retirement fund contributions.
• Opportunities for professional development and career progression.
• Exposure to a diverse range of grocery products and leading retail partners in Kimberley.
• Dynamic and collaborative work environment.
• Be part of a company focused on driving retail success.
• Contribute to shaping trade strategies within the Northern Cape.
• Access to employee wellness programs.
• Engaging work in a critical sector of the FMCG market.
• Potential for advancement within the organization.