Territory Sales Representative (Surrey)

Russell Hendrix; Vancouver; On-site; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive commission

Health & Dental Benefits

Life Insurance

EFAP

Wellness Benefit

Volunteer Day

Employee Discount

Growth opportunities

Job summary

Russell Hendrix Foodservice Equipment is seeking a Territory Sales Representative for the Metro Vancouver region (Surrey). You will own your territory, build profitable relationships, and drive growth through new business development and long-term partnerships.

This role rewards autonomy and a high-performance culture, with a focus on relationship-building and meeting sales targets across foodservice equipment needs.

Qualifications

• Education and Experience: degree or diploma; 2+ years sales in related industry or hospitality background.
• Strong relationship-building, customer-first mindset; results-driven and autonomous.
• Fluency in Punjabi and English required for the territory.

Responsibilities

• Grow territory by pursuing new customer opportunities and develop partnerships.
• Build loyal customer base and be trusted partner for equipment needs.
• Proactively identify opportunities and follow through to meet sales targets.
• Use internal systems to quote, enter orders, track shipments and support customer experience.
• Collaborate with Operations/Finance to maintain account health and growth.
• Maintain relationships to support repeat business and long-term partnerships.

Skills

Territory sales

Relationship-building

Communication skills

Punjabi language

English language

Self-motivated

Travel readiness

MS Office

Education

University degree or college diploma

Hospitality/foodservice familiarity

Tools

MS Office

Job description

Russell Hendrix Foodservice Equipment is looking for a Territory Sales Representative to join our Metro Vancouver (covering Surrey) team. In this role, you’ll take ownership of your territory, build strong, profitable relationships, and drive your own success through new business development and long-term customer partnerships.

You’ll be a key member of the sales team, trusted to grow your territory through new customer acquisition, relationship development, and consistent follow-through. This role is well suited to a motivated, results-driven individual who enjoys autonomy, values relationships, and thrives in a high-performance, entrepreneurial environment.

Who We Are

At Russell Hendrix Foodservice Equipment, we empower customers to succeed by providing high-quality foodservice solutions across Canada. For over 80 years, we’ve been a trusted partner to restaurants, hotels, and institutions nationwide, delivering industry-leading design, product solutions, distribution, and execution.

What It's Like to Work Here

We’re a team of people who believe how we work matters just as much as what we achieve. Our values of respect, integrity, and accountability guide how we treat one another and serve our customers.

Our culture is defined by a strong customer focus, a mindset of winning as one team, a commitment to investing in success, and a genuine sense of care. We collaborate, support one another, and take pride in delivering great work together.

Joining Russell Hendrix means being part of a team that values your contributions, supports your growth, and gives you the opportunity to make a real impact in your territory.

What’s In It for You:

• Competitive commission program - Earn income through a commission-based compensation structure designed to reward strong territory performance.
• Flexible Health & Dental Benefits - Choose from a tiered benefits package that lets you select the level of coverage that best suits you and your family’s needs.
• Life Insurance - Peace of mind with coverage.
• Employee & Family Assistance Program (EFAP) - 24/7 access to short-term counselling, as well as coaching, and financial and legal support.
• $400 Annual Wellness Benefit - Invest in your well-being with support for fitness, mental health, and personal development.
• Paid Volunteer Day - Give back to your community with one paid day off each year to volunteer.
• Excellent Employee Discount - Enjoy great savings on our products.
• Dynamic & Inclusive Work Environment - Be part of a team that values respect, integrity, and accountability.
• Opportunities for Growth - We support your professional development and career advancement through training, mentorship, and internal mobility.

What You’ll Do:

• Grow your territory by identifying and pursuing new customer opportunities through proactive outreach, networking, and relationship development.
• Build a loyal customer base and become a trusted partner for customers' foodservice equipment needs.
• Use product knowledge and curiosity to recommend solutions solutions that help customers' businesses thrive.
• Meet and exceed sales and profitability targets by actively managing your pipeline, tracking progress, and staying focused on the right activities.
• Use internal systems to create quotes, enter orders, follow up on shipments, and support a smooth customer experience.
• Partner with internal teams (including Operations and Finance) to support account health and ensure customer accounts remain in good standing.
• Maintain strong relationships and follow-through to support repeat business and long-term partnerships.

Where You'll Work

Your day-to-day will primarily involve meeting new and existing customers at their place of business throughout your designated territory (Surrey). This role requires regular travel within the territory.

What You Bring

Education and Experience:

• A university degree or college diploma is preferred (e.g., business, marketing, hospitality, or related field), or equivalent experience
• 2 + years of sales experience in a similar industry, with a proven track record of results and customer focus.
• Or, several years of experience working in restaurants/hospitality with strong knowledge of equipment and operations
• Experience in foodservice, hospitality, equipment, distribution sales, or a related industry is considered an asset

Skills and Abilities

• Strong relationship-building skills and a customer-first mindset
• Resilient, optimistic, and professional - able to navigate challenges with a solutions-focused approach
• Excellent written and verbal communication skills
• Comfortable with technology and proficient in tools like Microsoft Office; able to learn new systems quickly
• Self-motivated and organized with an entrepreneurial mindset and the ability to work independently
• Collaborative and team-oriented; able to build strong internal relationships to support customer success
• Proactive problem-solver who takes initiative and follows through
• Analytical and confident in decision-making, aligned with our values of respect, integrity, and accountability
• Results-oriented and motivated by achieving (and exceeding) goals
• Fluency in Punjabi (spoken and written) is required for this territory, in addition to English.
• A reliable vehicle and the ability to travel within the designated territory

Our Commitment to Inclusion

Russell Hendrix welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Russell Hendrix is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Russell Hendrix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.