Territory Sales Representative

Russell-Hendrix-Foodservice-Equipment; Northwestern Ontario; On-site; CAD 55,000 - 90,000; Full time

Benefits offered by this job

Competitive commission

Health & dental benefits

Life Insurance

EFAP

Wellness benefit

Volunteer day

Employee discount

Inclusive culture

Growth opportunities

Job summary

Russell Hendrix Foodservice Equipment in Thunder Bay is seeking a Territory Sales Representative to own your designated area and drive new business development while building long-term customer partnerships.

You will travel within the territory, grow the customer base, and collaborate with internal teams to quote, place orders, and ensure seamless service.

Qualifications

• University degree or college diploma preferred, or equivalent experience.
• 2+ years of sales experience in foodservice or hospitality with a proven track record.
• Experience in restaurants/hospitality industry is an asset.
• Knowledge of equipment and operations is a plus.

Responsibilities

• Grow your territory by identifying and pursuing new customer opportunities.
• Build a loyal customer base and become a trusted partner for equipment needs.
• Use product knowledge to recommend solutions that help customers' businesses thrive.
• Meet and exceed sales and profitability targets by managing your pipeline.
• Create quotes, enter orders, and support a smooth customer experience in internal systems.
• Collaborate with Operations and Finance to maintain account health.
• Maintain strong relationships to drive repeat business and long-term partnerships.

Skills

Relationship-building

Customer-focus

Communication

Self-motivation

Microsoft Office

Territory sales

Education

University degree or college diploma

Hospitality or related field preferred

Tools

MS Office

CRM software

Job description

Russell Hendrix Foodservice Equipment is looking for a Territory Sales Representative to join our Thunder Bay team. In this role, you’ll take ownership of your territory, build strong, profitable relationships, and drive your own success through new business development and long‑term customer partnerships.

You’ll be a key member of the sales team, trusted to grow your territory through new customer acquisition, relationship development, and consistent follow‑through. This role is well suited to a motivated, results‑driven individual who enjoys autonomy, values relationships, and thrives in a high‑performance, entrepreneurial environment.

Who We Are

At Russell Hendrix Foodservice Equipment, we empower customers to succeed by providing high‑quality foodservice solutions across Canada. For over 80 years, we’ve been a trusted partner to restaurants, hotels, and institutions nationwide, delivering industry‑leading design, product solutions, distribution, and execution.

What It's Like to Work Here

We’re a team of people who believe how we work matters just as much as what we achieve. Our values of respect, integrity, and accountability guide how we treat one another and serve our customers.

Our culture is defined by a strong customer focus, a mindset of winning as one team, a commitment to investing in success, and a genuine sense of care. We collaborate, support one another, and take pride in delivering great work together.

Joining Russell Hendrix means being part of a team that values your contributions, supports your growth, and gives you the opportunity to make a real impact in your territory.

What’s In It for You:

• Competitive commission program ⇨ Earn income through a commission-based compensation structure designed to reward strong territory performance.
• Flexible Health & Dental Benefits ⇨ Choose from a tiered benefits package that lets you select the level of coverage that best suits you and your family’s needs.
• Life Insurance ⇨ Peace of mind with coverage.
• Employee & Family Assistance Program (EFAP) ⇨ 24/7 access to short-term counselling, as well as coaching, and financial and legal support.
• $400 Annual Wellness Benefit ⇨ Invest in your well-being with support for fitness, mental health, and personal development.
• Paid Volunteer Day ⇨ Give back to your community with one paid day off each year to volunteer.
• Excellent Employee Discount ⇨ Enjoy great savings on our products.
• Dynamic & Inclusive Work Environment ⇨ Be part of a team that values respect, integrity, and accountability.
• Opportunities for Growth ⇨ We support your professional development and career advancement through training, mentorship, and internal mobility.

What You’ll Do:

• Grow your territory by identifying and pursuing new customer opportunities through proactive outreach, networking, and relationship development.
• Build a loyal customer base and become a trusted partner for customers' foodservice equipment needs.
• Use product knowledge and curiosity to recommend solutions solutions that help customers' businesses thrive.
• Meet and exceed sales and profitability targets by actively managing your pipeline, tracking progress, and staying focused on the right activities.
• Use internal systems to create quotes, enter orders, follow up on shipments, and support a smooth customer experience.
• Partner with internal teams (including Operations and Finance) to support account health and ensure customer accounts remain in good standing.
• Maintain strong relationships and follow-through to support repeat business and long-term partnerships.

Where You'll Work

Your day-to-day will primarily involve meeting new and existing customers at their place of business throughout your designated territory. This role requires regular travel within the territory.

What You Bring

Education and Experience:

• A university degree or college diploma is preferred (e.g., business, marketing, hospitality, or related field), or equivalent experience
• 2 + years of sales experience in a similar industry, with a proven track record of results and customer focus.
• Or, several years of experience working in restaurants/hospitality with strong knowledge of equipment and operations
• Experience in foodservice, hospitality, equipment, distribution sales, or a related industry is considered an asset

Skills and Abilities

• Strong relationship-building skills and a customer-first mindset
• Resilient, optimistic, and professional — able to navigate challenges with a solutions-focused approach
• Excellent written and verbal communication skills
• Comfortable with technology and proficient in tools like Microsoft Office; able to learn new systems quickly
• Self-motivated and organized with an entrepreneurial mindset and the ability to work independently
• Collaborative and team-oriented; able to build strong internal relationships to support customer success
• Proactive problem-solver who takes initiative and follows through
• Analytical and confident in decision-making, aligned with our values of respect, integrity, and accountability
• Results-oriented and motivated by achieving (and exceeding) goals
• A reliable vehicle and the ability to travel within the designated territory

Our Commitment to Inclusion

Russell Hendrix welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Russell Hendrix is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Russell Hendrix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.