Strategic Market Growth Leader

Sunlife; Toronto; Hybrid; CAD 155,000 - 225,000; Full time

Job summary

Sun Life in Canada seeks a strategic marketing leader to drive go-to-market plans, demand generation and ROI-focused marketing investments. The role requires translating objectives into prioritized market segments, crafting differentiated value propositions and aligning with Corporate Marketing and enterprise requirements.

The position leads a 10+ marketing professionals, collaborates with Business Development, Legal and CXO teams, and guides market-facing storytelling across channels.

Qualifications

• Translates business objectives into segment-specific go-to-market plans.
• Communicates direction with clarity and conviction across org boundaries.
• Applies ROI analysis to marketing decisions and investments.
• Leads and develops a marketing team with accountability for outcomes.
• Partners with Corporate Marketing, CXO and legal for aligned initiatives.

Responsibilities

• Set the commercial go-to-market agenda with priority segments and routes to market.
• Lead narrative and proposition communications across audiences and channels.
• Establish marketing investment discipline linked to business objectives.
• Lead demand generation and cross-functional alignment with BD.
• Shape strategic communications and governance for launches and programs.
• Turn market intelligence into actionable insights for leadership.
• Build an entrepreneurial, accountable team of 10+ professionals.
• Align enterprise and member mandates while respecting sponsor/partner needs.

Skills

Commercial strategy

Executive presence

Marketing analytics

Leadership

Strategic communications

Education

University degree or post-secondary education

Job description

Sun Life in Canada seeks a strategic marketing leader to drive go-to-market plans, demand generation and ROI-focused marketing investments. The role requires translating objectives into prioritized market segments, crafting differentiated value propositions and aligning with Corporate Marketing and enterprise requirements.

The position leads a 10+ marketing professionals, collaborates with Business Development, Legal and CXO teams, and guides market-facing storytelling across channels.