Senior Market Strategy Lead — Growth & Activation

Sun Life; Toronto; Hybrid; CAD 155,000 - 225,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Sun Life is seeking an AVP, Market Strategy, Activation, & Communications to lead the strategy for Group Retirement Services. You will shape the market narrative, value proposition and go-to-market approach, coordinating with corporate marketing, CXO and member marketing leadership to drive growth and engagement for sponsors and members.

You will oversee a cross-functional team of 10+ marketing professionals, translate insights into differentiated messaging, and steer investments with measurable

Qualifications

• University degree or post-secondary education; 10+ years in Group Retirement/wealth or financial services
• Experience leading go-to-market strategy and demand generation
• Expertise in strategic communications, value proposition and market positioning
• Willingness to travel regularly; bilingualism for Quebec interactions may be required

Responsibilities

• Set the commercial go-to-market agenda and prioritize segments, audiences and routes to market
• Lead GRS narrative and value propositions with partner alignment across marketing
• Establish marketing investment discipline and measure ROI and pipeline impact
• Lead demand generation and commercial alignment with partners and advisory channels
• Align enterprise and member mandates across marketing leadership and business units
• Shape communications and market influence with executive messaging and events

Skills

Go-to-market strategy

Demand generation

Marketing analytics

Leadership

Executive communication

Education

University degree or post-secondary education

Job description

Sun Life is seeking an AVP, Market Strategy, Activation, & Communications to lead the strategy for Group Retirement Services. You will shape the market narrative, value proposition and go-to-market approach, coordinating with corporate marketing, CXO and member marketing leadership to drive growth and engagement for sponsors and members.

You will oversee a cross-functional team of 10+ marketing professionals, translate insights into differentiated messaging, and steer investments with measurable