Strategic Marketing Manager — Advisor Growth & Brand

Manulife; Waterloo; Hybrid; CAD 85,000 - 135,000; Full time

Job summary

Manulife is seeking a Strategic Marketing Manager to lead go-to-market plans for high-net-worth advisor segments in the insurance space. You will leverage strategic marketing expertise to grow our brand and strengthen relationships with advisors and distribution partners.

Responsibilities include market analysis, campaign development across digital, print, and in-person channels, collaboration with cross-functional teams, and ongoing performance tracking to drive ROI.

Qualifications

• Proven experience in strategic marketing within the insurance industry.
• Strong go-to-market strategy knowledge and marketing principles.
• Excellent analytical and communication skills; able to influence across levels.

Responsibilities

• Develop and execute go-to-market plans for high-net-worth advisor segments.
• Conduct market research to identify advisor needs and market opportunities.
• Design targeted marketing campaigns using digital, print, and in-person tactics.
• Cultivate relationships with advisors and partners; collaborate with sales, product, and customer service.
• Monitor performance with data-driven insights and adjust strategies as needed.
• Enhance brand visibility through partnerships, sponsorships, and thought leadership.

Skills

Strategic marketing

Go-to-market strategies

Analytical skills

Communication (written and verbal)

Leadership

Multi-project management

CRM systems

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Tools

Marketing automation tools

CRM systems

Job description

Manulife is seeking a Strategic Marketing Manager to lead go-to-market plans for high-net-worth advisor segments in the insurance space. You will leverage strategic marketing expertise to grow our brand and strengthen relationships with advisors and distribution partners.

Responsibilities include market analysis, campaign development across digital, print, and in-person channels, collaboration with cross-functional teams, and ongoing performance tracking to drive ROI.