Strategic Market Growth Lead, Canada

TransUnion LLC; Toronto; Hybrid; CAD 131,000 - 182,000; Full time

Job summary

TransUnion LLC is seeking a Senior Advisor, Market Development for Canada. This strategic, senior individual contributor will shape commercial strategies, perform market sizing, and drive go-to-market initiatives across the Canadian growth agenda.

You will lead cross-functional collaboration with Sales, Solutions, Product, Analytics, Marketing, Legal, Risk, and Technology to align priorities and execute on market opportunities. The role is hybrid, with minimum two days per week in-office.

Qualifications

• 10+ years in market development, management consulting, or related roles in B2B, financial services or data-driven industries.
• Strategic judgment to translate market signals into growth strategies and exec-level recommendations.
• Proven track record leading high-value workshops and executive discussions with measurable outcomes.
• Strong commercial judgment on value propositions, segmentation, and routes to market.
• Breadth across sectors with depth in Canadian growth areas such as credit/fintech/insurance.
• Ability to influence and collaborate with senior leaders and cross-functional teams.
• Excellent market sizing, competitive intelligence, and business-case design skills.

Responsibilities

• Define and execute market development strategies to unlock scalable growth.
• Deliver market sizing, intelligence, and localization of adjacency opportunities.
• Create repeatable playbooks, tools, and market-ready assets.
• Upskill client-facing teams with industry expertise and activation materials.
• Lead thematic selling in Canada and develop plays for high-value client conversations.
• Translate external signals into choices on where to play and how to win.
• Lead client and internal sessions to clarify problems and paths to value.
• Influence product lifecycle decisions with market evidence and client needs.
• Identify new use cases to drive adoption, market share, and revenue.
• Build commercialization plans covering segments, value props, packaging, pricing, and go-to-market routes.

Skills

Market development

Strategy

GTM

Commercialization

Client engagement

Facilitation

Cross-functional collaboration

Analytical thinking

Communication

Leadership

Education

Bachelor's in Business/Marketing/Economics

MBA or equivalent strategy/consulting experience

Job description

TransUnion LLC is seeking a Senior Advisor, Market Development for Canada. This strategic, senior individual contributor will shape commercial strategies, perform market sizing, and drive go-to-market initiatives across the Canadian growth agenda.

You will lead cross-functional collaboration with Sales, Solutions, Product, Analytics, Marketing, Legal, Risk, and Technology to align priorities and execute on market opportunities. The role is hybrid, with minimum two days per week in-office.